LGBTQ Consumer Spending Trends Impact

Stay informed on LGBTQ consumer spending trends, purchasing behavior, economic influence, and the brands earning loyalty within one of America’s most powerful consumer demographics.

JRL CHARTS tracks how social, political, and corporate decisions impact LGBTQ buying patterns.

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LGBTQ Consumers Shift Spending Away from Target, Walmart and Amazon

By: Paul Goldberg | Senior Political Correspondent | LGBT Politics USA LAS VEGAS, NV — (June 18, 2026) — A growing number of LGBTQ consumers are adjusting their shopping habits based on how they perceive corporate commitments to diversity, equity, and inclusion (DEI), according to a new report from the Human Rights Campaign Foundation. The findings [...]