For decades, many retailers and distributors regarded the adult industry as one of the few sectors capable of maintaining relatively stable sales during economic downturns.
Today’s marketplace tells a different story. Rising operating costs, cautious consumer spending, increased online competition, and changing digital advertising models have fundamentally altered the industry’s economic landscape.
Retailers now report that consumers are more selective with discretionary purchases, making innovation, merchandising, and strategic inventory management more important than ever before.
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