By: Michael Jacobs — Senior Correspondent | JRL CHARTS K-Pop News
SEOUL, SOUTH KOREA — (November 4, 2026) — YG Entertainment’s K-pop powerhouse TREASURE is commanding global attention with its electrifying new music video “SHOCK,” which has already surpassed 23.8 million YouTube views in approximately 48 hours, according to a view count reported to JRL CHARTS.
Released November 2, 2026, the high-energy single showcases TREASURE’s signature hip-hop intensity, explosive choreography and cinematic production, marking another major moment in the group’s musical evolution.
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TREASURE’s ‘SHOCK’ M/V Ignites Global K-Pop Buzz
Blending electronic hip-hop, pounding bass lines and powerful rap performances, “SHOCK” delivers an aggressive sound that reinforces TREASURE’s connection to YG Entertainment’s hip-hop roots.
The track incorporates an interpolation of 1TYM’s classic “Hot,” bridging YG Entertainment’s musical heritage with TREASURE’s contemporary sound.
Production contributions include BIGTONE, P.K., 2K, EAST, Ned Houston, KOREANGROOVE and Hadar Adora.
Explosive Choreography and Cinematic Visuals
The official “SHOCK” music video delivers a high-voltage visual experience featuring dramatic lighting, futuristic environments, fire effects and tightly synchronized dance formations.
TREASURE’s commanding performances and rapid-fire rap sequences complement the track’s electronic production, creating a visually intense presentation designed to capture the attention of K-pop audiences worldwide.
The release follows the group’s fourth mini-album, NEW WAV, continuing its exploration of a harder-edged hip-hop identity.
TREASURE Surpasses 23.8 Million YouTube Views
With 23,869,156 views reported as of November 4, the “SHOCK” music video has attracted substantial early attention, underscoring TREASURE’s international audience and the anticipation surrounding its latest release.
The rapid accumulation of views provides an early indication of the music video’s reach, although view counts alone do not establish chart performance or streaming rankings.
Watch TREASURE’s official “SHOCK” music video below.
Follow TREASURE on Facebook | Instagram | X | V Live | YouTube
Record Label: YG Entertainment
Country: South Korea
Language: English | Korean
Release date: November 2, 2026
Copyright © 2026 YG Entertainment
Stay connected with JRL CHARTS K-Pop News for breaking TREASURE updates, YG Entertainment releases, K-pop music videos and the latest international music headlines.
His reporting spans new movie and television trailers, streaming releases, K-Pop and international music, celebrity entertainment, and the latest trends in men’s underwear, swimwear and apparel.
Jacobs brings an entertainment-focused perspective to JRL CHARTS, tracking emerging artists, major releases, fashion brands and the stories shaping pop culture and entertainment worldwide.
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