By: Michael Jacobs – Senior Correspondent | JRL CHARTS K-Pop News
SEOUL, KR — (June 2, 2026) — K-Pop powerhouse TREASURE is making waves across the global music scene after their latest music video, “IF I,” surged past 10.7 million views, marking one of the group’s strongest comeback debuts to date.
The explosive track serves as the lead single from TREASURE’s highly anticipated fourth mini-album, NEW WAV, a project that signals a major artistic evolution for the YG Entertainment group. For the first time since their debut, TREASURE has fully embraced a hip-hop-driven concept throughout an entire album, showcasing a more aggressive sound and confident artistic direction.
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TREASURE Embraces a New Hip-Hop Identity
At the center of the comeback is “IF I,” a rage-inspired hip-hop anthem built around minimalist production, powerful bass lines, and an unapologetically bold performance style. The track highlights the group’s determination to challenge expectations while pushing their musical boundaries to new heights.
The music video’s striking visuals and razor-sharp choreography have quickly become a talking point among fans worldwide, helping fuel its rapid climb in viewership during its first week of release.
NEW WAV Delivers Four High-Energy Tracks
Beyond the title track, TREASURE’s NEW WAV mini-album features three additional songs that further expand the group’s evolving sound:
- ZOOM ZOOM
- NALLY-NA (HYUNHAYO)
- DANGER
Together, the four-track project delivers a cohesive blend of hip-hop influences, modern production, and the group’s signature performance energy.
Members Take Creative Control
The album also reflects TREASURE’s growing artistic involvement behind the scenes.
Legendary YG Entertainment founder and executive producer Yang Hyun-suk personally oversaw the production of NEW WAV, while TREASURE’s rap line—Choi Hyun-suk, Yoshi, and Haruto—played significant roles in writing and composing material for the project.
Their creative contributions have been widely praised by fans, who view the album as an important step in TREASURE’s continued artistic growth.
Watch TREASURE’s ‘IF I’ Official Music Video
Follow TREASURE on Facebook | Instagram | X (Formerly Twitter) | V Live | YouTube
Record Label: YG Entertainment
Country: South Korea
Language: English | Korean
Release date: June 2, 2026
Copyright © 2026 YG Entertainment
With over 10.7 million views already recorded and fan engagement continuing to climb, TREASURE’s NEW WAV era is off to an impressive start, reinforcing the group’s growing influence within the global K-Pop landscape.
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