By: Michael Jacobs – Senior Editor | JRL CHARTS – J-Pop Music News

TOKYO, JP — (September 27, 2026) — Japanese dance and vocal group BE:FIRST is putting its performance power front and center with the release of “DEAD EYES EVERYWHERE feat. ATL Jacob – Special Dance Performance.”




The track, released September 18, 2026 through BMSG, serves as the finale to BE:FIRST’s global EP WATCH ME and features American producer ATL Jacob, who also worked on the project’s opening track, “BRUCE WAYNE.”

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Written by Brittany “Starrah” Hazzard, Jacob Canady, SKY-HI and Taylor Ross, “DEAD EYES EVERYWHERE” pushes BE:FIRST deeper into a hard-edged blend of J-Pop, hip-hop, R&B and global pop.

BE:FIRST Lets the Dancing Take Over

Instead of a traditional story-driven music video, BE:FIRST turns the spotlight directly onto its choreography — and the group goes full-throttle.

Set inside a dark, industrial performance space, the members tear through tightly synchronized formations dressed predominantly in white and neutral streetwear. Stark overhead lighting, mirrored surfaces and geometric ceiling panels frame the movement, while bursts of red lighting intensify the performance as it progresses.




The stripped-down setting leaves little to distract from what BE:FIRST came to show: precision, attitude and explosive group choreography.

The performance was choreographed by Melvin Timtim and directed by te2ta, who also handled camera and offline editing. amane fukuzawa served as director assistant.

‘WATCH ME’ Pushes BE:FIRST Beyond Japan




Production Credits

Music Production

Written by: Brittany “Starrah” Hazzard, Jacob Canady, SKY-HI, Taylor Ross
Produced by: ATL Jacob, SKY-HI
Vocal & English Direction: OHGA
Recording Engineers: Hideaki Jinbu, Mei Kawasaki (prime sound studio form)
Mixing & Mastering Engineer: Oscar Cornejo

Video Production

Director: te2ta
Choreographer: Melvin Timtim
Camera / Offline Editor: te2ta (NEiGHBOR FLOW)
Director Assistant: amane fukuzawa (NEiGHBOR FLOW)
Record Label: Republic Records

BE:FIRST: Official Website

Republic Records: Official Website




Formed in Japan through SKY-HI’s 2021 audition project THE FIRST, BE:FIRST has increasingly paired its J-Pop foundation with hip-hop, R&B and international production.

“DEAD EYES EVERYWHERE” makes that global strategy particularly clear. But its Special Dance Performance also reinforces something production credits alone cannot capture:

BE:FIRST can seriously move.

From Japan to the global stage, BE:FIRST continues pushing J-Pop forward with sound, style and choreography built to travel worldwide — JRL CHARTS J-Pop News.




Michael Jacobs
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