Joga Bonito Campaign

The MODUS VIVENDI Joga Bonito campaign brings the brand’s FW 26/27 Varsity Line to life through a fashion story inspired by Brazilian football culture.

Athletic styling, saturated color, movement and retro sports influences provide the backdrop for MODUS VIVENDI’s latest Brief, Boxer and Jockstrap designs.

Follow JRL CHARTS Men’s Fashion News for Joga Bonito campaign updates, MODUS VIVENDI releases and the latest men’s underwear advertising and fashion campaigns from brands worldwide.

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26 09, 2026

MODUS VIVENDI Goes Full Joga Bonito with Bold New Varsity Underwear

2026-09-26T20:57:26-07:00September 26th, 2026|Categories: LGBTQ News, World LGBT News|Tags: , , , , , , , , , , |

By: Michael Jacobs — Senior Correspondent | JRL CHARTS Men’s Fashion News ATHENS, Greece — ( September 26, 2026) — MODUS VIVENDI is taking its latest men’s underwear collection straight to the football pitch, unveiling the new Varsity Line for FW 26/27 alongside Joga Bonito, a colorful campaign inspired by the rhythm, freedom and unmistakable energy of [...]

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