By: Michael Jacobs, Senior Editor | JRL CHARTS – Men’s Fashion News

MONTREAL, QC  — (September 3, 2026) — Business just picked up at PUMP! Underwear as the men’s fashion brand steps onto the court with Match Point, its new tennis-inspired Core collection — backed by a slick visual campaign designed to command attention across both the B2B and B2C marketplace.




Fresh whites, a racket over the shoulder and the confidence of walking out of the clubhouse like the match has already been won set the tone for PUMP!’s latest campaign.

Some guys play tennis. The Match Point guy lives it.

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PUMP! Match Point Brings Tennis Into the Core Collection

Match Point draws inspiration from a sport PUMP! says has long been part of the brand’s DNA, translating classic tennis aesthetics into a new collection of men’s underwear.

The lineup spans eight styles across Briefs, Jocks, Thongs and Boxers, giving customers multiple silhouettes while maintaining a cohesive sport-driven identity.

Three colorways anchor the collection: Blue Tenis, Wimbledon White and Point Gray.

The result is unmistakably PUMP!: athletic influences, prominent styling and a campaign that treats underwear as part of a larger men’s fashion identity rather than simply another basic underneath the wardrobe.




Eight Styles Give Retailers More Ways to Play

For the B2B marketplace, Match Point’s broader assortment gives retailers an opportunity to merchandise the campaign across several of the men’s underwear categories that continue to drive specialty fashion sales.

Rather than building the launch around a single hero silhouette, PUMP! is extending the Match Point identity across briefs, jocks, thongs and boxers.

That approach gives existing PUMP! customers additional choices while allowing retailers to present Match Point as a coordinated collection.

And the brand isn’t relying on product photography alone to sell the concept.




WATCH: Match Point — The New PUMP! Core Collection

PUMP! has unleashed a new Match Point commercial bringing the tennis-inspired campaign to life and giving retailers and consumers a closer look at the attitude behind the collection.

The court is set. Come take your side.




PUMP! Keeps Its Core Moving Forward

Match Point arrives as another visually driven chapter for a brand that has consistently blended underwear, sport and bold men’s fashion imagery.

For retailers, the eight-style assortment offers breadth. For consumers, the three coordinated colorways and multiple silhouettes provide plenty of ways to enter the collection.

But it’s the accompanying campaign that gives Match Point its personality.

PUMP! isn’t simply putting another collection on the shelf.

It’s taking it to the court.

JRL CHARTS Men’s Fashion News will continue tracking PUMP! Underwear and the latest designer men’s underwear collections, campaigns and visual releases shaping the global men’s fashion marketplace.

Consumers can review the Core Collection on the Official PUMP! Underwear Platform.

Retailers and distributors can get wholesale ordering information by contacting PUMP! Underwear’ B2B Platform.

Stay tuned to JRL CHARTS Men’s Fashion News for the latest from PUMP Underwear, where style, comfort, and innovation define the modern man.




Michael Jacobs
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