Underwear Retail Trends

Underwear retail trends are shifting toward premium positioning, lifestyle branding, and curated collections. JRL CHARTS delivers actionable insights for retailers, helping them adapt to evolving consumer demand and maximize sales performance.

Trending Men’s Fashion News Exclusively on JRL CHARTS:

• Mack Weldon Unleashes AIRKNITx Cotton Underwear Built to Beat the Heat

• Kenneth Cabungcal Models BENCH Body’s New Underwear Collection — WATCH

• MODUS VIVENDI Unveils Dynamic Line SS26 for Fashion Retailers

• Creature Wear Mystique Unicorn Boxer Shorts Ignite PRIDE Season Style

7 10, 2026

MODUS VIVENDI Unleashes Purple Rain — And the Net Jersey Line Steals the Show

2026-10-07T22:51:55-07:00October 7th, 2026|Categories: LGBTQ News, World LGBT News|Tags: , , , , , , , , , , , |

By: Michael Jacobs — Senior Correspondent | JRL CHARTS Men’s Fashion News ATHENS, Greece — ( October 7, 2026) — Greek men's underwear brand MODUS VIVENDI is making a splash with its new Purple Rain commercial, a visually stri.king campaign introducing the Net Jersey Line from its Fall/Winter 2026–2027 collection. Combining dramatic rainfall, sheer outerwear, vivid colors, [...]

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26 09, 2026

MODUS VIVENDI Goes Full Joga Bonito with Bold New Varsity Underwear

2026-09-26T20:57:26-07:00September 26th, 2026|Categories: LGBTQ News, World LGBT News|Tags: , , , , , , , , , , |

By: Michael Jacobs — Senior Correspondent | JRL CHARTS Men’s Fashion News ATHENS, Greece — ( September 26, 2026) — MODUS VIVENDI is taking its latest men’s underwear collection straight to the football pitch, unveiling the new Varsity Line for FW 26/27 alongside Joga Bonito, a colorful campaign inspired by the rhythm, freedom and unmistakable energy of [...]

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13 09, 2026

NEK Turns Up the Bronze Glamour With Striking New Wet-Look Menswear

2026-09-26T20:55:38-07:00September 13th, 2026|Categories: LGBTQ News, World LGBT News|Tags: , , , , , , , , , , , , , , |

By: Michael Jacobs — Senior Correspondent | JRL CHARTS Men's Fashion News FLENSBURG, GR  — (September 13, 2026) — NEK is putting a metallic spin on contemporary men's fashion with a striking new black-and-bronze menswear look combining wet-look fabrics, strategically placed mesh and polished metallic detailing. Designed exclusively at ORION, the latest NEK ensemble pairs a [...]

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3 09, 2026

PUMP! Underwear Serves Up Match Point in Striking New Core Campaign

2026-09-26T20:55:10-07:00September 3rd, 2026|Categories: LGBTQ News, World LGBT News|Tags: , , , , , , , , , , , , , , , |

By: Michael Jacobs, Senior Editor | JRL CHARTS – Men’s Fashion News MONTREAL, QC  — (September 3, 2026) — Business just picked up at PUMP! Underwear as the men's fashion brand steps onto the court with Match Point, its new tennis-inspired Core collection — backed by a slick visual campaign designed to command attention across [...]

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27 08, 2026

Mack Weldon Unleashes AIRKNITx Cotton Underwear Built to Beat the Heat

2026-09-26T19:58:56-07:00August 27th, 2026|Categories: LGBTQ News|Tags: , , , , , , , , , , , , , , |

By: Michael Jacobs - Senior Correspondent | Men's Fashion News LAS VEGAS, NV — (August 27, 2026) —  Mack Weldon is putting breathability front and center with its new AIRKNITx Cotton Underwear campaign, introducing an ultra-light addition to the brand’s popular performance-driven underwear lineup. Built with hot, humid weather in mind, AIRKNITx Cotton combines the [...]

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