By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

MIAMI, FL — (September 25, 2026) — Full Circle Brands is expanding its colorful Sparkle lineup once again, adding two distinctly different designs to a collection that continues to grow its retail presence.




Following the recent introduction of Sparkle-LIT, Full Circle Brands is now rolling out the Sparkle Ultra 360° Rotating 10-Speed Vibrating Anal Plug in metallic blue and the Sparkle Shroom 10-Speed Waterproof Vibrating Anal Plug in purple.

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While both newcomers maintain the bold visual identity of the Sparkle collection, Full Circle Brands is giving retailers two distinctly different products to merchandise.




Sparkle Ultra Adds 360-Degree Rotation

The Sparkle Ultra combines vibration with 360-degree rotation, adding dynamic movement to the traditional vibrating plug format.

Metallic-blue Sparkle Ultra 360 rotating plug with The Pleasure Company retail packaging from Full Circle Brands

Sparkle Ultra brings 360-degree rotating action and 10 vibration modes to the expanding Full Circle Brands Sparkle Collection. | JRL CHARTS

Its design incorporates a tapered tip, textured body and wide flared base. The rechargeable model provides 10 vibration modes, premium silicone construction and USB charging, along with IPX5 water resistance.

The metallic deep-blue finish gives Ultra a distinctive shelf presence while its rotating functionality provides retailers with an additional feature to highlight when presenting the expanding Sparkle range.




Sparkle Shroom Takes a Playful Approach

Full Circle Brands takes the collection in another direction with Sparkle Shroom, pairing a mushroom-inspired silhouette with a compact, bold-purple design.

Purple Sparkle Shroom vibrating plug with The Pleasure Company retail packaging from Full Circle Brands

The purple Sparkle Shroom pairs its mushroom-inspired design with retail-ready packaging from The Pleasure Company and Full Circle Brands. | JRL CHARTS

Shroom features a broad rounded head, tapered stem and flexible silicone construction, along with 10 vibration modes powered by an ultra-power motor.

A wide flared base supports secure positioning, while its IPX7 waterproof construction makes the rechargeable product easy to clean and suitable for water-friendly use.

Its compact proportions also give retailers a travel-friendly option within the Sparkle assortment.

“These new Sparkle additions give retailers two very different designs that still fit perfectly within the fun, eye-catching personality of the collection,” said Jessica Sav, vice president of sales and marketing for Full Circle Brands. “Sparkle Ultra brings that extra movement with its rotating action, while Sparkle Shroom delivers a playful shape and powerful vibration in a compact design. They’re both visually distinctive products that are easy for stores to merchandise and introduce to customers.”




Two Designs, One Growing Sparkle Collection

Both new additions are manufactured with soft-touch, skin-friendly silicone and use rechargeable designs that eliminate the need for disposable batteries.

But visually and functionally, Full Circle Brands has clearly differentiated the pair.

Sparkle Ultra stands out with its metallic deep-blue finish, textured contours and 360-degree rotating action, while the purple Sparkle Shroom emphasizes a compact mushroom-inspired profile, flexible construction and waterproof design.

Together with the previously introduced Sparkle-LIT, the additions give retailers an expanding selection of distinctive designs under the Sparkle banner while maintaining a recognizable collection identity.

The new Sparkle Ultra and Sparkle Shroom are available now.




Retailer & Distributor Information

Retailers and distributors interested in The Pleasure Company collection can contact Full Circle Brands for ordering, wholesale pricing and additional product information.

Email: [email protected]
Phone: 1-888-970-6242
Website: MiamiDistro.com

Stay connected with JRL CHARTS B2B Pleasure Products News for the latest Full Circle Brands developments, executive appointments, distribution news, product launches and retail industry moves shaping the pleasure products marketplace.




Andy Powell
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