By: Andy Powell – Senior Correspondent | B2B Pleasure Products News
POMPANO BEACH, FL — (August 12, 2026) — Full Circle Brands is giving retailers fresh merchandising options for Anal August with the introduction of Sparkle-LIT and the My Buddy collection, a colorful assortment of rechargeable pleasure products from The Pleasure Company designed around distinctive shapes, visual presentation and multiple feature sets.
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Leading the lineup is Sparkle-LIT, a purple jewel-style plug combining rotation, vibration and colorful illumination. The model offers seven vibration and rotation speeds along with eight LED colors displayed through its faceted jewel base.
A textured surface, tapered profile and ultrasoft silicone construction round out the design.
Measuring 4 inches by 1.75 inches, Sparkle-LIT also includes remote operation, USB recharging and splash-resistant construction.
Sparkle-LIT combines rotation, vibration and colorful LED illumination in a rechargeable design from The Pleasure Company.
From a retail perspective, its combination of illumination and distinctive purple presentation gives stores a particularly visual product for seasonal displays and Anal August merchandising.
My Buddy Collection Expands Retail Options
Alongside Sparkle-LIT, Full Circle Brands is highlighting three rechargeable silicone models under The Pleasure Company’s My Buddy collection.
The My Buddy collection from The Pleasure Company offers retailers multiple rechargeable designs and feature combinations.
My Buddy features a rounded, tapered profile with nine vibration settings and a sculpted rose accent at the base. The black ultrasoft silicone model measures 3.9 inches by 1.6 inches and carries an IPX6 water-resistance rating.
My Buddy Pro moves to a curved deep-purple design featuring 10 dual-vibration settings. Made with liquid silicone, the rechargeable model is IPX7 waterproof and measures 4.4 inches by 3.4 inches. An extended base and open-loop design provide secure placement and convenient handling.
Completing the assortment, My Buddy Max uses an elongated tapered profile with a graduated contour. The black rechargeable model features two motors with 10 vibration settings, liquid silicone construction and IPX7 waterproofing. It measures 5.3 inches by 3.1 inches.
“Anal August gives retailers a fun opportunity to introduce customers to products for every experience level, and these new releases offer plenty of variety,” said Jessica Sav, vice president of sales and marketing for Full Circle Brands.
“Sparkle-LIT brings color, motion and excitement to the category, while the My Buddy collection offers distinctive shapes and stimulating features that make each model stand out.”
Full Circle Brands Focuses on Anal August Merchandising
For retailers, the four-product assortment provides multiple price-point and feature conversations within a single seasonal display, while the contrasting purple and black designs and retail-ready packaging give stores several options for building coordinated Anal August presentations.
The launch also adds to a busy period of product development for Full Circle Brands following the company’s broad showcase of new releases at the 2026 ANME Founders Show in July.
Sparkle-LIT and the My Buddy collection are available through Full Circle Brands.
Retailers and distributors can contact [email protected], call 1+888-970-6242, or visit MiamiDistro.com for ordering information.
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