By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

MIAMI, FL — (September 17, 2026) — Full Circle Brands is expanding The Pleasure Company with a new assortment designed to combine distinctive presentation, approachable functionality and competitive price points for adult retailers.




Now shipping, the latest additions give stores a fresh selection presented in coordinated pink packaging accented with gold detailing and clear product windows. The unified presentation gives retailers an assortment designed to stand out on shelves while maintaining a recognizable identity across The Pleasure Company collection.

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New Styles Expand The Pleasure Company Assortment

Among the latest additions are Thrust Me Plus, Feel Me! and Deluxe Wand and Tapper, expanding the collection with different designs, features and personal wellness options.

Rather than pushing the assortment into premium pricing territory, Full Circle Brands is positioning The Pleasure Company around accessibility and value—giving retailers additional options for shoppers seeking attractive designs and useful features at approachable price points.

That combination could make the collection particularly relevant for stores looking to strengthen entry- and mid-level assortments without sacrificing packaging presentation.




Packaging Built to Catch Shoppers’ Attention

Presentation is another major component of the expansion.

The Pleasure Company’s coordinated pink-and-gold packaging creates a consistent visual identity across the range, while clear windows allow shoppers to see individual designs before purchasing.

For retailers, that consistency can also help turn individual products into a more recognizable collection-level merchandising opportunity, particularly when several styles are displayed together.

The mainstream-friendly presentation complements Full Circle Brands’ broader strategy of offering products that balance consumer accessibility with the commercial needs of specialty retailers and distributors.




Full Circle Brands Emphasizes Features, Pricing and Retail Appeal

Steve Savage of Full Circle Brands said the expanded assortment was developed to provide consumers with multiple choices while maintaining attractive packaging and competitive pricing.

“The new Pleasure Company toys offer something for everybody with features such as an easy-to-grip handle, a suction-cup base and styles for internal or external stimulation,” said Savage. “Paired with beautiful packaging and fantastic pricing, we’re excited to start getting these products into retailers’ hands and see how they meet shoppers’ demands.”

For retailers, the combination of varied designs, recognizable branding and accessible pricing provides multiple potential selling points within one coordinated assortment.




The Pleasure Company Collection Is Shipping Now

The latest additions to The Pleasure Company collection are now shipping, giving retailers and distributors immediate access to the expanded assortment.

With the rollout, Full Circle Brands continues broadening its portfolio across multiple personal wellness categories while emphasizing retail presentation, product variety and accessible pricing.

Retailer & Distributor Information

Retailers and distributors interested in The Pleasure Company collection can contact Full Circle Brands for ordering, wholesale pricing and additional product information.

Email: [email protected]
Phone: 1-888-970-6242
Website: MiamiDistro.com

Stay connected with JRL CHARTS B2B Pleasure Products News for the latest Full Circle Brands developments, executive appointments, distribution news, product launches and retail industry moves shaping the pleasure products marketplace.




Andy Powell
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