By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

PENNSAUKEN, NJ — (September 18, 2026) — Williams Trading Co. is back with another packed edition of its Weekly New Arrivals digital catalog, and for September 18, 2026, Evolved Novelties commands the cover of the distributor’s new 44-page retailer showcase.




The latest issue continues Williams Trading’s weekly push to put newly available merchandise directly in front of brick-and-mortar stores and e-commerce retailers, with the September 18 catalog bringing together products from an extensive roster of established pleasure brands.

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Williams Trading maintains a large wholesale assortment serving brick-and-mortar retailers and e-commerce businesses, while its New Products program is specifically designed to help dealers keep up with the newest releases entering its distribution pipeline.

Williams Trading Co. previews Bundle Mania 2026, its exclusive B2B event for approved wholesale retailers. | JRL CHARTS B2B Pleasure Products News

Evolved Takes the September 18 Cover

Leading this week’s presentation is Evolved, which receives the coveted front-cover position with a striking pink product presentation that immediately distinguishes the September 18 edition.

The prominent placement gives Evolved top billing in a catalog surrounded by a substantial collection of recognizable industry manufacturers.

Among the brands represented on the September 18 cover are CalExotics, XGEN Brands, JO, Evolved, Little Genie, Blush, Shots, Shunga, XR Brands, Nasstoys and NS Novelties and Sensuva, demonstrating the variety retailers can expect as they move through the 44-page issue.

That diversity is particularly important for retailers looking beyond a single product category. Williams Trading positions itself as a full-line wholesale distributor, carrying merchandise from hundreds of manufacturers and providing both traditional wholesale and e-commerce fulfillment services.




Weekly New Arrivals Keep Retail Buyers Current

The September 18 edition follows last week’s 46-page New Arrivals catalog, which put XGEN Products and its Bodywand 4Play assortment in the spotlight.

This week’s move to Evolved on the cover demonstrates exactly why Williams Trading’s weekly format is useful for retail buyers: the spotlight can shift quickly as new products and manufacturer assortments enter the distributor’s inventory.

Williams Trading says its digital New Arrivals catalog is updated weekly alongside its continuously updated product-data resources, giving wholesale and e-commerce accounts another way to monitor incoming merchandise.

Williams Trading Co. 44-page Weekly New Arrivals digital catalog dated September 18, 2026

Williams Trading Co.’s 44-page Weekly New Arrivals digital catalog for September 18, 2026 features Evolved on the cover alongside new merchandise from multiple pleasure-product brands. | JRL CHARTS

For retailers, the 44-page September 18 catalog provides another opportunity to evaluate fresh inventory across multiple brands from one distributor rather than tracking new releases manufacturer by manufacturer.




Williams Trading Continues Its Weekly B2B Push

Williams Trading’s New Arrivals program also fits into a much larger wholesale operation. The company provides wholesale distribution, drop-shipping and fulfillment services, along with retailer resources and product-data support for approved accounts.

With Evolved claiming this week’s cover and a broad lineup of pleasure-product brands filling the September 18 edition, Williams Trading’s latest 44-page catalog gives retailers another sizable batch of new inventory to explore heading into the fall selling season.

Plus the legendary award-winning distributor of pleasure products also operates its Drop Shipment Program for qualifying retailers seeking to expand their online selection without maintaining every product in their own inventory, a service JRL CHARTS highlighted in last week’s New Arrivals coverage.

Contact Williams Trading Co.

📞 Toll-Free (USA): 1-800-423-8587
🌍 International: +1-856-662-3344
💻 B2B Website: WilliamsTradingCo.com

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Andy Powell
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