By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

PENNSAUKEN, NJ — (September 11, 2026) — Williams Trading Co. is back with another packed Weekly New Arrivals catalog, rolling out 46 pages of fresh inventory for September 11, 2026, with XGEN Brands and its colorful Bodywand 4Play Collection taking this week’s coveted cover position.




The XGEN spotlight puts four Bodywand 4Play products front and center — Suck & Buzz, Petite Bliss, Sweet Suction and Little Kiss Stroker — giving retailers a coordinated assortment combining bright shelf-ready packaging with multiple product formats.

But XGEN is only the beginning.

Trending B2B Pleasure Products News on JRL CHARTS:

•  XR Brands Grows Creature Cuties Into Five-Character Fantasy Collection

•  Full Circle Brands Taps Industry Veteran Andy Eustace to Drive Southeast Retail Expansion

•  Williams Trading Unleashes Complete Cloud 9 Novelties Bundle Ahead of Bundle Mania

•  XGEN Products Taps Blanca Estrada-Gonzalez to Drive Major Latin America Expansion

•  Dr. Tush’s Expands Reach with EP Products Canada Distribution Deal

•  Our Erotic Journey Makes Pleasure Sweeter After Dark with New Nightmist Collection

•  Catch Up with the Latest in B2B Pleasure Products on JRL CHARTS




Williams Trading Packs 46 Pages With Fresh Inventory

Retail buyers digging deeper into this week’s catalog will find new arrivals from a broad roster of brands, including CalExotics, JO, Blush, Shots, Male Basics, Little Genie, Sensuva, Shunga, NS Novelties and several additional manufacturers represented throughout the 46-page release.

The mix gives retailers an opportunity to scout new merchandise across multiple categories while identifying products that could strengthen their assortments heading into the critical fourth-quarter and holiday selling season.

For Williams Trading, the September 11 edition continues the distributor’s aggressive weekly New Arrivals strategy. Last week delivered a 56-page catalog led by NS Novelties, while this week hands the spotlight to XGEN Brands and Bodywand.




XGEN Gives Retailers a Colorful 4Play Spotlight

With its bold packaging and coordinated product presentation, Bodywand 4Play gives stores an assortment designed to create immediate visual impact both in-store and online.

That merchandising appeal makes XGEN an appropriate lead for a catalog otherwise packed with established pleasure products brands competing for retailers’ attention.

Retailers can explore the complete 46-page Williams Trading Weekly New Arrivals catalog for September 11 to discover the latest products now entering the distributor’s inventory.

Williams Trading 46-page Weekly New Arrivals digital catalog for September 11, 2026

Explore Williams Trading Co.’s complete 46-page Weekly New Arrivals digital catalog for September 11, featuring XGEN Brands, CalExotics, JO, Blush, SHOTS, NS Novelties and more.

The legendary award-winning distributor of pleasure products also operates its Drop Shipment Program for qualifying retailers seeking to expand their online selection without maintaining every product in their own inventory, a service JRL CHARTS highlighted in last week’s New Arrivals coverage.

Contact Williams Trading Co.

📞 Toll-Free (USA): 1-800-423-8587
🌍 International: +1-856-662-3344
💻 B2B Website: WilliamsTradingCo.com

Stay Connected: Facebook | X  | YouTube | Vimeo

Stay with JRL CHARTS Network for the latest in B2B pleasure product news, wholesale distribution updates, and retail strategies driving the global adult industry forward.




Andy Powell
Latest posts by Andy Powell (see all)