By: Andy Powell – Senior Correspondent | Women’s Intimate Wellness News

GARDEN CITY, N.Y. — (September 16, 2026) — Blush is bringing the colors of the Northern Lights into intimate wellness with Aurora, a handcrafted new addition to the company’s premium Avant by Blush® Collection.




Introduced September 15, Aurora combines luminous blue and purple tones with an iridescent finish designed to shift as it catches the light, giving the intimate wellness product an appearance inspired by its celestial namesake.

Related blush Sexual Wellness Products News on JRL CHARTS:

• Blush Drops “Stay Hard” Vibrating C-Ring Set Commercial as Men’s Wellness Market Heats Up

• Blush Announces Strategic Executive Shake-Up to Accelerate Growth in Sexual Wellness Market

• Blush Unveils ‘Queens Reign’ Luxury Vibe Collection at Altitude Intimates Show

• Blush Expands Dr. Skin Line With Three New Ultra-Silk Vibrators for 2026

• Trending blush Products on JRL CHARTS Pleasure Products News




The launch expands an Avant collection built around artisan-inspired designs, distinctive color combinations and individually crafted forms. Blush’s current collection includes numerous Avant designs alongside newer releases including Tropical and Sunburst.

Blush Makes Every Aurora Individually by Hand

Rather than relying on a completely uniform appearance, each Aurora is shaped by hand, creating subtle variations from one piece to another.

That craftsmanship is central to how Blush is positioning the latest Avant release.

“Aurora brings together the craftsmanship, premium materials and attention to detail that define the Avant by Blush® Collection,” said Verna Meng, CEO of Blush. “Because each piece is made by hand, our partners are giving their customers something they cannot find anywhere else.”

Aurora features an ergonomic profile and gently curved design intended for targeted intimate stimulation. Its versatility extends to a strong suction base for hands-free positioning as well as harness compatibility.

The product measures 7.5 inches in overall length, 1.5 inches wide and 4.7 inches in circumference, according to specifications released by Blush. Those specifications are also reflected in current industry coverage of the launch.




Purio Silicone Puts Materials at the Center

Beyond Aurora’s eye-catching appearance, Blush is putting considerable emphasis on its construction.

Aurora is manufactured from the company’s Purio® platinum-cured liquid silicone, which Blush describes as non-porous, hypoallergenic and phthalate-free.

The material provides a smooth surface while giving the product the flexibility expected from a premium silicone intimate wellness design.

Blush says the Avant collection is manufactured in-house at an ISO 9001-certified facility, where production runs undergo testing and certification before reaching retailers.

That vertically integrated approach gives Blush greater control over manufacturing while providing retailers with additional material and quality information to communicate to consumers.




Aurora Expands the Avant by Blush Collection

Blush Aurora retail packaging from the Avant by Blush handcrafted silicone collection

Aurora retail packaging showcases the latest handcrafted addition to the Avant by Blush® Collection, featuring its distinctive Northern Lights-inspired blue and purple design. | JRL CHARTS

Aurora joins an established Avant portfolio that Blush has continued expanding through different silhouettes, sizes and color treatments.

The brand’s official collection currently features Aurora alongside Tropical, Sunburst and numerous other artisan designs. Aurora is listed by Blush as a handcrafted silicone design with a suction base and harness compatibility.




Its most immediate differentiator, however, may be visual.

The combination of deep blue and purple tones with an iridescent surface gives Aurora an aesthetic intended to recall the shifting colors of the aurora borealis—a direction that moves intimate wellness further toward products designed to be visually expressive as well as functional.

For Blush and its retail partners, that combination of artisan craftsmanship, premium silicone and distinctive design gives the Avant collection another product with a recognizable identity on the shelf.

For Blush wholesale inquiries, Log into your B2B account at blushlove.com

Follow Blush: Official Website | Facebook | Instagram | X | YouTube

You can also contact an authorized distributor:

East Coast News (ecn Wholesale)
1-800-999-2483 | International Calls: 1-609-426-4451
EMAIL  | Facebook  | Instagram  | X

Eldorado Trading Company
1+800-525-0848 | International Calls: 1+303-444-4622
B2B Site | Elevate-U  | EMAIL  | Facebook  | X  | YouTube

Williams Trading Co.
1-800-423-8587  |  International Calls: 1-856-662-3344
EMAIL  |  Facebook  |  X  | YouTube

Stay with JRL CHARTS Women’s Intimate Products News for continuing coverage on B2B retail wellness trends, men’s enhancement products, couples wellness innovations, and the latest product launches shaping the global intimacy wellness marketplace.




Andy Powell
Latest posts by Andy Powell (see all)