Want to Last Longer? STUD 100 Has Been Helping Men Since 1970

By: Paul Goldberg – Senior Correspondent | Men’s Sexual Wellness News

PORTLAND, OR — (September 14, 2026) — For men who want greater control over how long they last during sex, STUD 100 Delay Spray has been around considerably longer than most of the products competing for attention in today’s sexual wellness market.

First introduced in 1970, STUD 100 is a topical male genital desensitizer formulated with lidocaine USP 9.6% w/w. The local anesthetic temporarily reduces sensitivity, which can help delay ejaculation when the product is used according to its directions.

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More than 55 years later, STUD 100 remains available as an over-the-counter sexual wellness product in the United States and other markets.

How Does STUD 100 Delay Spray Work?

The concept behind STUD 100 is relatively straightforward.

Its active ingredient, lidocaine, temporarily reduces sensitivity where the product is applied. By decreasing sensation, some men may be able to delay ejaculation and maintain greater control during sexual activity.

Stud100 says the product typically begins taking effect within approximately 5 to 15 minutes of application.

Unlike creams or gels that require users to estimate an amount, STUD 100 uses a metered pump, allowing a more controlled quantity with each spray.

The 13 mL container provides approximately 120 metered sprays, according to the manufacturer.

How Do You Use STUD 100?

According to STUD 100’s official directions, users should begin with three sprays applied to the head and shaft of the penis approximately 5 to 15 minutes before intercourse.

The manufacturer recommends determining the minimum effective amount rather than automatically increasing the dosage. STUD 100 specifies no more than 10 sprays per application or 24 sprays within a 24-hour period.

Consumers should always follow the directions and warnings printed on the product they purchase.

Because lidocaine is an anesthetic, more isn’t necessarily better. The goal is to temporarily reduce sensitivity rather than eliminate sensation entirely.

Will STUD 100 Numb Your Partner?

This is an important consideration with any topical desensitizing product.

STUD 100 advises allowing the product enough time to absorb before intercourse and says washing the application area before sexual activity can help prevent transfer to a partner.

Users should read the complete product instructions before use, particularly when using STUD 100 for the first time.

Why Has STUD 100 Lasted More Than 55 Years?

Longevity doesn’t automatically establish that a product will work equally well for every person, but STUD 100 has something most newer sexual wellness brands cannot claim: a history stretching back to 1970.

The product has maintained a remarkably recognizable identity as the sexual wellness marketplace moved from pharmacies and adult stores into today’s enormous online marketplace.

Its formula also addresses a widespread concern among men.

Premature ejaculation is one of the most commonly reported male sexual concerns, and topical anesthetics such as lidocaine are among the approaches used to help delay ejaculation.

Watch Out for Counterfeit STUD 100

Popularity has created another problem: counterfeit products.

Pound International, the company behind STUD 100 distribution in the United States, specifically warns consumers about counterfeit versions sold through unauthorized sources.

The company provides information explaining how consumers can identify genuine packaging, including its black child-resistant cap, metered pump, appropriate labeling, batch information and expiration information.

That makes purchasing from a reputable retailer especially important for something designed to be applied directly to the body.

STUD 100 Brings an Old-School Name Into Modern Sexual Wellness

Men’s sexual wellness has changed dramatically since STUD 100 first appeared in 1970.

Consumers today have access to everything from topical products and personal wellness devices to telehealth services and prescription treatments. Yet the basic reason someone reaches for a delay product hasn’t changed much: they want more control and confidence during sex.

STUD 100 approaches that problem with a simple formula — lidocaine 9.6% w/w delivered through a metered spray.

For men considering a desensitizing spray, understanding what the product does, following its directions and knowing what it cannot promise are more important than any marketing slogan.

And after more than five decades on the market, STUD 100 remains one of the most recognizable names in the delay spray category.

Contact STUD 100®

For more information about STUD 100® Delay Spray, product questions or assistance verifying an authentic product, contact Pound International Corporation, the authorized U.S. importer and distributor of STUD 100®.

Website: STUD100.com – Official USA Website
Email: [email protected]
Phone: +1 (971) 255-1185

JRL CHARTS Men’s Enhancement Performance News keeps you informed on the products, trends and developments shaping men’s sexual health and personal wellness.