By Andy Powell – Senior Correspondent | B2B Pleasure Products News

HORSHAM, PA — (September 9, 2026) — XGEN Products is strengthening its international sales strategy with the appointment of Blanca Estrada-Gonzalez as Latin America Account Representative, putting a veteran industry executive behind an expansion spanning Mexico, Puerto Rico, the Latin Caribbean, Central America and South America.




The appointment also reaches beyond Latin America. Estrada-Gonzalez will support XGEN’s retail and distribution partners serving Latino and Spanish-speaking consumers across the United States, creating a broader strategy combining international account development with Spanish-language education, marketing and culturally relevant sales support.

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Estrada-Gonzalez brings more than 20 years of experience across the intimate apparel, pleasure products and specialty retail sectors. Her background includes wholesale sales, brand development, product representation, retailer education and international business development.

XGEN Products Eyes Bigger Latin American Footprint

In her new position, Estrada-Gonzalez will focus on developing new XGEN business throughout Latin America while strengthening relationships with existing distributors and retailers.

But the strategy recognizes another substantial opportunity: Spanish-speaking consumers already shopping the pleasure products category within the United States.

“The Latin consumer isn’t only in Latin America,” Estrada-Gonzalez said. “There are millions of Latino and Spanish-speaking consumers here in the United States who are already shopping our industry, yet we don’t always give our retail partners the tools to intentionally speak to and educate that customer.”

Estrada-Gonzalez said addressing that opportunity can simultaneously strengthen XGEN’s relationships throughout Latin America and give U.S. retailers additional resources for reaching Spanish-speaking customers.




XGEN Products CEO Andy Green pointed to Estrada-Gonzalez’s extensive market experience as a major asset for the company.

“Blanca’s experience in the LATAM and Spanish speaking markets is second to none,” Green said, adding that her market knowledge will help position XGEN as an industry leader serving the demographic and region.

Spanish-Language Retail Resources Become Key Priority

A major component of Estrada-Gonzalez’s role will be expanding XGEN Products’ Spanish-language sales, marketing and educational resources.

She has already begun translating and culturally localizing key company assets into Spanish, according to the announcement. The objective is to provide distributors and retailers with practical materials for staff education, product representation and consumer engagement.

That distinction between translation and localization could prove particularly important for XGEN’s LATAM strategy.

Rather than approaching Latin America as one homogeneous consumer market, Estrada-Gonzalez intends to account for differences between individual countries and communities.

“Every market is different,” Estrada-Gonzalez said. “Mexico is not Puerto Rico. Puerto Rico is not Colombia. And a Spanish-speaking consumer in Miami, Los Angeles or Chicago may have completely different needs and experiences.”

Her approach will combine account development with product representation, education, localization and relationship building.




XGEN Strategy Connects LATAM and U.S. Retail Markets

For XGEN’s existing U.S. sales operation, Estrada-Gonzalez will also function as an additional resource for representatives and their accounts when opportunities exist to reach Latino and Spanish-speaking communities.

That could provide retailers with Spanish-language product information and culturally relevant educational materials without separating the domestic and international strategies into entirely different initiatives.




For Latin American accounts, her responsibilities will include developing new business and strengthening XGEN’s distributor and retailer relationships throughout the region.

“If we can help our distributors and retailers better understand our products, educate their teams and connect with their customers, everyone grows together,” Estrada-Gonzalez said.

The appointment gives XGEN Products a dedicated resource for a geographic and demographic market extending from Latin America directly into major Spanish-speaking communities across the United States.

Latin America Sales & Account Inquiries

Blanca Estrada-Gonzalez
Monday–Friday | 8:00 a.m.–6:00 p.m. MT
Phone/WhatsApp: (970) 637-8408
Email: [email protected]

For additional information,  contact Xgenb2b Toll-free at 1+877-450-9436 | EMAIL  |  XGENB2B  |  X

JRL CHARTS B2B Pleasure Products News will continue tracking XGEN Products’ international expansion, executive appointments and wholesale developments impacting retailers and distributors across the global pleasure products industry.




Andy Powell
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