By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

PENNSAUKEN, N.J. — (September 9, 2026) — Williams Trading Co. today announced the launch of its Complete Cloud 9 Novelties Bundle, a 33-piece collection built for retailers looking to maximize value ahead of the company’s signature Bundle Mania event, taking place September 29th and 30th.




The bundle features 16 core best-sellers from Cloud 9 Novelties, 12 premium lubricants and cleaners, and 5 free bonus products, all bundled together for a total of $345.80 — a savings-driven offer designed to help retail partners stock top-performing items in a single, streamlined order.

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The collection spans a wide range of Cloud 9 Novelties’ most in-demand categories, including rechargeable G-spot vibrators, anal play essentials, pocket strokers, couples’ novelties, and a full lineup of water-based and hybrid lubricants, giving retailers a well-rounded assortment to offer their customers without the hassle of piecing together individual orders.

“As we continue to grow in the industry, we want to make sure that we deliver the best value and quality for our customers,” said Pete Oliveri, Senior Creative and Content Strategist at Williams Trading Co. “This Cloud 9 Novelties bundle is a great example of that commitment — it brings together our customers’ favorite products, essential add-ons, and free extras into one easy offer, so our retail partners can shop with confidence knowing they’re getting real value in every box.”

Rich Pyne, who curated the bundle selections for this year’s event, added, “We can’t wait for Bundle Mania — it’s our special event of the year. We’re looking to really ramp up support for all of our vendors, and pushing bundles like this Cloud 9 Novelties collection is a big part of that. It’s about giving our retail partners more reasons to grow with us, whether that’s through better pricing, bonus products, or simply making it easier to stock what sells.”




Williams Trading Co. will officially reveal the full Bundle Mania lineup, including the Cloud 9 Novelties bundle, during its September 29–30 event. The two-day event is expected to showcase a range of curated bundles across multiple featured brands, each designed with the same focus on value, quality, and retailer support. Retailers interested in taking advantage of early Bundle Mania pricing, exclusive promotions, and free bonus offers are encouraged to Register below:

REGISTER NOW for the 2026 Bundle Mania at Williams Trading Co.

Contact one of Williams Trading’s Elite Sales Team Member:

Ron Kohls, Senior Sales Representative — 800.423.8587 ext. 116 [email protected]

Paul Ruf, Senior Sales Representative — 800.423.8587 ext. 113 [email protected]

Shenell Jenkins, Online Sales Representative — 800.423.8587 ext. 123 [email protected]

Lindy Court, Sales Representative — 856.739.6211 — [email protected]




The legendary award-winning distributor of pleasure products also operates its Drop Shipment Program for qualifying retailers seeking to expand their online selection without maintaining every product in their own inventory, a service JRL CHARTS highlighted in last week’s New Arrivals coverage.

Contact Williams Trading Co.

📞 Toll-Free (USA): 1-800-423-8587
🌍 International: +1-856-662-3344
💻 B2B Website: WilliamsTradingCo.com

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Andy Powell
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