By: Andy Powell – Senior Correspondent | B2B Pleasure Products News
HUNTINGTON BEACH, CA — (July 8, 2026) — Specialty wellness manufacturer Sportsheets has announced the promotion of Emily Silva to Director of Product & Merchandising, recognizing her nearly two decades of contributions to the company’s product development, merchandising strategy, and retailer support initiatives.
The appointment reflects Sportsheets’ continued investment in experienced leadership as the company expands its product portfolio and strengthens its relationships with retail partners across the specialty wellness marketplace.
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Nearly Two Decades of Industry Experience
Silva has spent the past 18 years serving in multiple leadership and customer-facing roles throughout the organization, gaining extensive experience in sales, product development, private label programs, retailer education, trade shows, and strategic merchandising.
A Sportsheets representative praised Silva’s long-standing impact on both the company and the industry.
“For the past 18 years, Emily has been an integral part of the Sportsheets family, making a lasting impact on our company, our customers and the industry. Throughout her career, she has contributed across nearly every area of the business, including sales, private label development, product development, customer education, retailer training, trade shows, and extensive travel as one of our true road warriors. Her hands-on experience, product knowledge and customer-first mindset have made her one of our customers’ most trusted partners and a respected leader within our organization and throughout the industry.”
The representative continued:
“Emily brings a unique combination of strategic vision, creativity, product expertise and nearly two decades of institutional knowledge. Her understanding of our brands, our customers and the evolving marketplace has helped shape many of the products, collections and partnerships that define Sportsheets today.”
Expanded Leadership Responsibilities
Prior to her promotion, Silva served as Product Line Manager, where she directed branded product collections and private label development initiatives.
In her new executive role, Silva will oversee Sportsheets’ long-term product strategy, merchandising operations, branded collections, private label programs, and product lifecycle management. She will report directly to General Manager Donavon Dartez while working closely with Executive Vice President of Sales Kelly Sofferman to support continued growth across the company’s retail and distribution channels.
Executive Leadership Voices Confidence
Kelly Sofferman emphasized Silva’s ability to bridge product innovation with customer feedback.
“The strongest organizations are built when product and sales work as true partners, and Emily has always understood that. She has an exceptional ability to turn customer feedback into meaningful product strategy, helping us stay connected to the market while continuing to lead it. I couldn’t be more excited to work alongside her in this expanded role as we continue strengthening our brands and creating even greater value for our customers.”
Donavon Dartez also praised Silva’s leadership and long-term contributions.
“Emily’s knowledge of this industry is unmatched, and her passion for creating products that resonate with both customers and retailers has helped shape who we are today. She has earned the trust of our team, our partners and our customers through nearly two decades of dedication and leadership. I’m proud to have her leading our product and merchandising organization as we continue building the future of Sportsheets.”
Supporting Continued Retail Growth
Silva’s promotion comes as Sportsheets continues expanding its product innovation efforts and strengthening merchandising programs designed to support distributors, specialty retailers, and private label partners. Her extensive industry knowledge and collaborative leadership style position the company to continue delivering market-driven product solutions while enhancing value for retail customers worldwide.
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