By: Andy Powell – Senior Correspondent | B2B Pleasure Products News
BROOMFIELD, Colo. — (July 7, 2026) — Award-winning distributor Eldorado Trading Company has officially opened pre-sales for the highly anticipated JO® Blō Cooling Gel collection, giving specialty retailers early access ahead of the product’s nationwide release on July 13.
Designed to expand System JO’s growing portfolio of premium wellness products, JO® Blō features a cooling gel formula developed with body-safe ingredients and a sugar-free blend that delivers a refreshing sensation alongside a smooth, thick texture for controlled application.
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Five Flavor Options Available
Retailers can stock the new collection in five consumer-friendly flavors designed to appeal to a broad range of customers:
- Strawberry
- Watermelon
- Strawberry Lemonade
- Mango Peach
- Orange Limeade
The one-ounce bottles offer an attractive shelf-ready format ideal for boutiques, specialty retailers, and online wellness stores.
Premium Ingredient Blend
According to Eldorado, each JO® Blō formula includes carefully selected ingredients intended to enhance the overall user experience while maintaining a body-safe composition.
Key ingredients include:
- Menthyl Lactate and Ethyl Menthone Carboxamide for a long-lasting cooling sensation.
- Butea Superba Extract, formulated to support heightened sensory stimulation.
- Sucralose, providing sweetness without added sugar.
- Glycerin, Propanediol, and Xanthan Gum, creating a smooth, thicker gel consistency that stays in place during use.
The sugar-free formula is designed for consumers seeking premium wellness products with modern ingredient profiles.
Available Now for Wholesale Pre-Order
JO® Blō is packaged in convenient one-ounce bottles and is now available for wholesale pre-order through Eldorado Trading Company’s online ordering portal. Initial shipments are scheduled to begin July 13, allowing retailers to prepare inventory ahead of consumer demand.
With wellness products continuing to drive strong retail performance, the addition of JO® Blō gives specialty retailers another recognizable brand from System JO to expand their premium product selection.
For more information, contact Eldorado:
Toll-Free: 1-800-525-0848
International: 1-303-444-4622
Corporate Website | Elevate-U
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