By: Andy Powell – Senior Correspondent | B2B Pleasure Products News
Industry Veteran Brings Five Years of Sales and Management Experience to Leading Adult Novelty Distributor
PENNSAUKEN, NJ — (June 27, 2026) — Williams Trading Co., a family-owned adult novelty wholesale distributor with over 50 years of industry leadership, is proud to announce the addition of Lindy Court to its growing sales team.
Lindy joins Williams Trading Co. with five years of hands-on experience in adult retail sales and store management. Most recently, Lindy served as Store Manager at Birds & Bees, a position held since early 2025, and as Assistant Manager prior to that since 2023 — well before Williams Trading Co.’s acquisition of the retailer. Lindy’s tenure at Birds & Bees began in November 2021, providing a strong foundation in customer relationships, product knowledge, and day-to-day retail operations across every level of the business.
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“We’re thrilled to welcome Lindy to the Williams Trading Co. family,” said Richard Pyne, CEO of Williams Trading Co. “Lindy’s real-world retail management background — including experience navigating an acquisition — gives us a unique perspective on what our retail partners need from a distributor. That kind of insight is invaluable to our team and our customers.”
Lindy’s experience on the retail side of the industry positions her well to serve Williams Trading Co.’s diverse customer base, which includes traditional brick-and-mortar retailers, chain stores, and e-commerce partners across the country.
“Having worked in adult retail for five years, I know firsthand what store owners and buyers are looking for,” said Lindy Court. “I’m excited to bring that perspective to Williams Trading Co. and help our partners grow their businesses.”
For more information on powerhouse Williams Trading Co., call Toll-Free 1-800-423-8587 | International: 1-856-662-3344.
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