By: Andy Powell – Senior Correspondent | B2B Pleasure Products News
MIAMI, FL — (October 5, 2026) — Full Circle Brands is giving adult retailers three new reasons to make more room for The Pleasure Company’s My Buddy collection, expanding the line with three distinctly positioned vibrating designs that give buyers additional options for building out the category.
The latest assortment introduces the My Buddy Deep Butt Plug Vibe, My Buddy Ultimate Anal Plug Vibrator and My Buddy Twister Anal Plug Vibrator. Rather than simply adding variations of the same product, Full Circle Brands has differentiated the trio through graduated shaping, dual-motor performance and 360-degree rotating action — giving retailers three separate feature stories to merchandise within one coordinated collection.
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“We’re continuing to build out My Buddy with products that give customers noticeably different experiences,” said Jessica Sav, vice president of sales and marketing for Full Circle Brands. “These three additions bring something new to the collection, whether shoppers are looking for deeper stimulation, movement, texture or more powerful vibration. They also give retailers really strong options to stock their shelves with high-quality products in sleek packaging.”
My Buddy Deep Adds a Graduated Design
The My Buddy Deep Butt Plug Vibe takes the collection in an elongated direction with a graduated beaded silhouette. The soft-touch silicone design includes 10 vibration settings, a powerful motor and a one-press power boost for quickly increasing intensity.
An ergonomic curved handle adds control, while the distinctive profile gives retailers an immediately recognizable product that stands apart visually from conventional plug designs.
My Buddy Ultimate Brings Dual-Motor Power
For shoppers seeking a more feature-driven option, the My Buddy Ultimate Anal Plug Vibrator combines a curved, contoured profile with dual motors and 3-in-1 stimulation.
Its sculpted silhouette and multifunctional positioning give retailers a step-up product within the My Buddy assortment, providing another price-and-feature tier for customers comparing products across the collection.
My Buddy Twister Adds 360-Degree Movement
Completing the launch is the My Buddy Twister Anal Plug Vibrator, which combines vibration with 360-degree rotating action.
The compact silicone design offers 10 vibration modes, a tapered profile and a powerful motor. For retailers, Twister provides an easy point of differentiation on the sales floor: movement joins vibration as the product’s defining feature.
One Collection, Three Distinct Retail Stories
Full Circle Brands expands The Pleasure Company’s My Buddy collection with the new My Buddy Deep, My Buddy Ultimate and My Buddy Twister anal pleasure products.
Beyond their individual features, Full Circle Brands has kept the assortment visually cohesive. All three products feature skin-friendly silicone, rechargeable power, IPX6 waterproof construction and sleek black finishes, while The Pleasure Company packaging maintains a consistent presentation across the expanded My Buddy family.
That consistency matters at retail. Buyers can merchandise Deep, Ultimate and Twister together as a recognizable collection while still offering shoppers clearly differentiated feature sets — giving the expanded My Buddy lineup more opportunity to command shelf space rather than simply adding another SKU to the wall.
Explore the My Buddy Collection
Consumers interested in taking a closer look at the expanded My Buddy collection can visit The Pleasure Company’s official retail site to explore the lineup, compare product features and learn more about the individual designs available from the brand.
Retailer & Distributor Information
Retailers and distributors interested in The Pleasure Company collection can contact Full Circle Brands for ordering, wholesale pricing and additional product information.
Email: [email protected]
Phone: 1-888-970-6242
Website: MiamiDistro.com
JRL CHARTS Editorial Artwork | Product Images Courtesy of Full Circle Brands
Follow JRL CHARTS B2B Pleasure Products News for the latest wholesale launches, retailer-ready products and brand developments shaping the adult retail marketplace.
With extensive experience reporting on distributor partnerships, compliance regulations, store operations, and emerging sexual wellness technologies, Andy provides essential insight for retailers, buyers, and industry professionals.
His work bridges regulatory analysis with product innovation, making this archive the definitive destination for authoritative reporting on pleasure products, sexual wellness solutions, and the evolving adult retail marketplace.
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