By: Andy Powell – Senior Correspondent | B2B Pleasure Products News
PENNSAUKEN, N.J. — (September 28, 2026) — Williams Trading Co. is counting down to Bundle Mania, its two-day B2B livestream event bringing retailers face-to-face with some of the pleasure products industry’s biggest manufacturers on Tuesday, September 29 and Wednesday, September 30, 2026.
And this isn’t a one-brand presentation.
Twenty brands. Two days. Thirty-minute sessions. One packed retailer event.
Bundle Mania kicks off at 9:30 a.m. ET on Tuesday, with participating manufacturers taking over the livestream throughout both days to spotlight their brands, products and specially selected bundles.
For retailers looking to refresh inventory, discover new merchandise and hear directly from leading manufacturers, Williams Trading has assembled a lineup spanning virtually every major corner of the pleasure products market.
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Bundle Mania Day 1 — Tuesday, September 29
Williams Trading’s Bundle Mania runs September 29–30 with 20 participating brands delivering 30-minute B2B presentations, special bundles and retailer-focused product showcases.
Tuesday’s livestream begins at 9:30 a.m. ET with Maia Toys and continues throughout the afternoon.
Day 1 Schedule — All Times ET
Day 1 Schedule — All Times ET
- 9:30–10:00 a.m. — Maia Toys
- 10:00–10:30 a.m. — Satisfyer and Fun Factory
- 10:30–11:00 a.m. — System JO
- 11:30 a.m.–12:00 p.m. — Evolved
- 12:00–12:30 p.m. — Wicked
- 12:30–1:00 p.m. — XR Brands
- 1:00–1:30 p.m. — Pipedream
- 1:30–2:00 p.m. — Doc Johnson
- 2:00–2:30 p.m. — VeDO
- 2:30–3:00 p.m. — Icon Brands
From established industry powerhouses to brands continuing to expand their retail presence, Tuesday alone gives buyers hours of concentrated product presentations without ever leaving their stores or offices.
Bundle Mania Day 2 — Wednesday, September 30
Williams Trading comes right back Wednesday morning with another full slate beginning at 9:30 a.m. ET.
Day 2 Schedule — All Times ET
- 9:30–10:00 a.m. — Nasstoys
- 10:00–10:30 a.m. — Blush
- 10:30–11:00 a.m. — Y Not
- 11:00–11:30 a.m. — Cloud 9
- 11:30 a.m.–12:00 p.m. — Little Genie
- 12:00–12:30 p.m. — CalExotics
- 12:30–1:00 p.m. — Classic Brands
- 1:30–2:00 p.m. — Sportsheets
- 2:00–2:30 p.m. — Viben
- 2:30–3:00 p.m. — SHOTS
The Wednesday lineup also brings Cloud 9 Novelties into the spotlight following Williams Trading’s recent rollout of the brand’s complete Bundle Mania package.
Retailers: Bundle Mania Is Almost Here
For brick-and-mortar retailers, online stores and industry buyers, Bundle Mania offers two days of direct access to the manufacturers driving today’s pleasure products marketplace.
With each presentation limited to approximately 30 minutes, retailers can tune into the brands most relevant to their businesses or make Bundle Mania a two-day buying and product-discovery event.
But the countdown is almost over.
Williams Trading Bundle Mania begins Tuesday, September 29 at 9:30 a.m. ET and continues Wednesday, September 30.
Retailers can register for the virtual event through the official Bundle Mania event registration page.
The legendary award-winning distributor of pleasure products also operates its Drop Shipment Program for qualifying retailers seeking to expand their online selection without maintaining every product in their own inventory.
Contact Williams Trading Co.
Toll-Free (USA): 1-800-423-8587
International: +1-856-662-3344
B2B Website: WilliamsTradingCo.com
Stay Connected: Facebook | [ X ] | YouTube | Vimeo
Stay with JRL CHARTS Network for the latest in B2B pleasure product news, wholesale distribution updates, and retail strategies driving the global adult industry forward.
With extensive experience reporting on distributor partnerships, compliance regulations, store operations, and emerging sexual wellness technologies, Andy provides essential insight for retailers, buyers, and industry professionals.
His work bridges regulatory analysis with product innovation, making this archive the definitive destination for authoritative reporting on pleasure products, sexual wellness solutions, and the evolving adult retail marketplace.
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