MODUS VIVENDI Linen Line Heats Up the Tropics in Kallos Campaign

By: Keith Witchka, Senior Editor | JRL CHARTS – Men’s Fashion News

THESSALONIKI, GR — (September 18, 2025) — MODUS VIVENDI is setting the stage for its Fall/Winter 2026 Collection with the launch of the Linen Line and the striking Kallos Campaign. Known for blending timeless Greek heritage with cutting-edge men’s fashion, MODUS VIVENDI delivers a collection that celebrates both tradition and modern sophistication.

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Linen, Redefined for Modern Living

Linen has long been prized for its breathability and natural comfort. MODUS VIVENDI reimagines this classic fabric with a premium elasticated linen-blend that is hypoallergenic, moisture-wicking, and soft to the touch. The knitted construction adds flexibility and durability, creating underwear that adapts seamlessly to the body while keeping the wearer cool and comfortable.

This fusion of nature and innovation makes the Linen Line ideal for men seeking performance, elegance, and everyday refinement.

The Linen Line Collection

The debut release includes a curated range of briefs, boxers, and shorts — each designed with a regular fit for gentle support and comfort. The standout feature is the Greek meander waistband, an ancient motif symbolizing unity and infinity. This cultural touch transforms men’s essentials into artistic statements, connecting modern underwear with centuries of Hellenic artistry.

The Kallos Campaign (Watch)

To showcase the Linen Line, MODUS VIVENDI unveils the Kallos Campaign, inspired by the Greek concept of Kallos — beauty that radiates from both form and spirit. The campaign captures a man immersed in his morning routine, portraying simplicity, balance, and elegance in everyday rituals.

The narrative emphasizes that true sophistication lies in harmony — between body and mind, comfort and style, heritage and modernity.

🇬🇷 Greek Heritage at the Core

Every MODUS VIVENDI release reflects the cultural richness of Greece. The meander key motif is more than just a design element — it’s a symbolic bridge between past and present, linking classical artistry with modern men’s fashion.

The Linen Line is not just underwear. It’s a statement of tradition, comfort, and cultural sophistication. As the first reveal of the FW26 Collection, it highlights MODUS VIVENDI’s mission to redefine men’s essentials through premium materials, bold design, and timeless artistry.

Born and crafted in Greece, MODUS VIVENDI proudly carries the spirit of its homeland into every piece, offering a fashion experience rooted in heritage and elevated for a global audience.

Shop or Stock the Linen Line Collection:

Consumers & Retail Buyers: Review The Linen Line Collection

Fashion Boutiques, distributors and Online Apparel superstores can register your wholesale account by visiting Modus Vivendi’s Official B2B Platform.

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