Tyla’s “IS IT” Music Video Explodes Past 10 Million Views in Just 4 Weeks

By: Michael Jacobs, Senior Editor | JRL CHARTS – Hip Hop News

LAS VEGAS — (August 11, 2025) — Dropped on July 11, 2025 via FAX and Epic Records, “IS IT” serves as the second single from Tyla’s highly anticipated upcoming mixtape We Wanna Party (2025). The track instantly resonated with fans worldwide, reaching the top ten in South Africa and securing Tyla’s third top-ten hit in her home country. It also made a UK chart appearance, peaking at number 99.

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Produced by Sammy Soso, AriPen Smith, Belevve, and Mocha Bands, “IS IT” first caught fire on TikTok, where Tyla teased snippets before officially revealing the track’s title. The unfinished demo went viral as creators used it for celebratory and dance videos, driving hype ahead of the official release. Originally slated for June 27, the single and its music video were pushed to July 11 — and both dropped the same day, igniting an international wave of streaming and shares.

Watch – Tyla – IS IT (Official Music Video)

Official Website
Record Label: FAX & Epic Records
Country of Origin: South Africa | United States
Language: English
Release Date: July 11, 2025
© 2025 FAX Records under exclusive license to Epic Records, a division of Sony Music Entertainment

With “IS IT” crossing the 10 million mark, Tyla proves once again she’s not just a rising star — she’s a global force. Catch the latest on Tyla’s next moves here on JRL CHARTS Hip Hop News.

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