The SELF music video from DAILY:DIRECTION delivers a visually dramatic narrative exploring themes of doubt, fear and personal growth. Released in March 2026, the MV quickly surpassed 1.8 million views on YouTube, signaling strong global interest in the rookie K-Pop group despite their relatively new presence in the industry.
The dark cinematic visuals portray the members confronting a mysterious monster representing internal anxiety and self-doubt. Through powerful choreography and atmospheric storytelling, the track delivers a message about believing in oneself even during moments of uncertainty.
This tag collects the latest coverage, analysis, streaming milestones and fan engagement related to the SELF music video across JRL CHARTS.
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