OBEY Music Video by JAY – K-Pop Reactions

Watch and explore the bold visual direction of OBEY, the solo music video by JAY of iKON. Released through 143 Inc, the track has sparked strong fan reactions for its moody visuals and experimental chorus. JRL CHARTS K-Pop Music News delivers reviews, tour updates, and behind-the-scenes credits on the MV making headlines across Asia.

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JAY’s New OBEY MV Is a Visual Feast — But the Chorus Is Sparking Backlash

By: Michael Jacobs, Senior Editor | JRL CHARTS K-Pop Music News SEOUL, KR — (July 31, 2025) — K-Pop solo star JAY, best known as a member of iKON, has dropped his long-awaited “OBEY” music video — and while the visuals are undeniably cinematic, fans are divided over its unexpected spoken-word chorus. Related Coverage Links [...]