By Andy Powell – Senior Correspondent | B2B Pleasure Products News
HUNTINGTON BEACH, CA — (October 15, 2026) — Fort Troff is entering a new chapter in the adult specialty retail market after announcing a strategic partnership with XR Brands, bringing new manufacturing, wholesale distribution and product development opportunities to the established men’s intimate wellness brand.
The agreement combines Fort Troff’s recognizable identity and loyal customer community with XR Brands’ manufacturing, sourcing, marketing, warehousing and fulfillment infrastructure.
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Fort Troff Wholesale Orders Shift to XR Brands
For retailers and distributors, the most immediate development is a change in wholesale ordering.
According to the companies’ announcement, Fort Troff products are now available directly through XR Brands, while former distribution partner Doc Johnson no longer holds Fort Troff inventory.
Retail buyers seeking current product availability and ordering information are being directed to XR Brands.
The transition follows Fort Troff’s previous partnership with Doc Johnson, which helped introduce the specialty brand to a broader wholesale audience.
Product Relaunches and New Innovations Ahead
Under the new arrangement, Fort Troff plans to bring popular products back to market, develop additional offerings and expand its domestic and international distribution opportunities.
XR Brands will also provide creative marketing, packaging, advertising and operational support while maintaining Fort Troff’s established brand identity.
“Fort Troff already has something that is extremely difficult to create—a passionate customer base and an authentic identity,” said Rebecca Weinberg, President of XR Brands.
Weinberg emphasized the company’s commitment to supporting Fort Troff’s growth without changing the characteristics that have made the brand recognizable to its customers.
Louis to Lead Fort Troff’s Next Chapter
Louis, Interim President of Fort Troff, will oversee brand strategy and growth alongside XR Brands’ leadership and operational teams.
“With XR Brands behind us, we now have access to capabilities and resources that would take years to build independently,” said Louis.
Both companies describe the partnership as a long-term strategy focused on improved product availability, portfolio expansion and stronger retail relationships.
For specialty retailers, the announcement establishes XR Brands as the new point of contact for Fort Troff wholesale ordering while signaling additional product developments ahead.
For more information, contact:
XR Brands
Toll-Free: 1-888-261-4181
Fax: 1-714-847-9008
Email | Official Website | Facebook | X
Fort Troff:
International: 1-714-933-7204
Official Website | Facebook | Instagram | X
Stay with JRL CHARTS B2B Pleasure Products News for the latest product launches, partnerships, distribution changes and product innovations shaping the global adult specialty retail industry.
With extensive experience reporting on distributor partnerships, compliance regulations, store operations, and emerging sexual wellness technologies, Andy provides essential insight for retailers, buyers, and industry professionals.
His work bridges regulatory analysis with product innovation, making this archive the definitive destination for authoritative reporting on pleasure products, sexual wellness solutions, and the evolving adult retail marketplace.
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