By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

BROOMFIELD, CO — (September 3, 2026) — Eldorado Trading Company is adding another attention-grabbing pleasure products launch to its wholesale portfolio, becoming the exclusive launch distributor for Dr. Tush’s highly anticipated new collection of anal toys.

And Dr. Tush isn’t arriving quietly.

The new collection launches with 11 sets featuring three toys per set, giving adult retailers a sizable assortment spanning glass, metal and silicone designs. A 12th set is already scheduled to join the lineup soon.




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With suggested retail prices ranging from approximately $50 to $100 per set, Dr. Tush is positioning the collection to combine distinctive presentation with approachable price points — a combination that could give retailers considerable merchandising flexibility.

The collection is available exclusively to Eldorado customers beginning today.

Dr. Tush Builds a Collection Around Choice

Rather than introducing a handful of individual products, Dr. Tush has built its launch around coordinated three-piece collections designed to offer consumers choices in size, material and texture.

The initial assortment includes:

  • First Step Collection Anal Plug Set — Glass, Metal and Silicone
  • Tools of Temptation Anal Plug Set — Metal; available in Small and Medium
  • Hearts of Pleasure Collection Anal Plug Set — Glass
  • Halo of Pleasure Collection Anal Plug Set — Glass
  • Bad Decisions Collection Anal Plug Set — Metal
  • Dark Curiosity Collection Anal Plug Set — Glass
  • Dragon Pearls Collection Anal Plug Set — Metal
  • Sacred Glass Rose Collection Anal Plug Set — Glass
  • Venture Collection Anal Plug Set — Glass, Metal and Silicone; available in Small and Medium
  • Depths of Pleasure Collection Anal Plug Set — Glass, Metal and Silicone; coming soon

The broader launch comprises 11 currently announced sets, with an additional 12th collection expected to follow.

For retailers, that assortment creates multiple merchandising opportunities within a single brand — from customers exploring introductory products to shoppers interested in different materials and more distinctive designs.




Eldorado Sees Major Retail Potential

Eldorado Marketing Director Nathan Morimitsu has watched the Dr. Tush collection develop from its earliest stages and sees the finished range as a potentially powerful addition to retailers’ shelves.

“I’ve been following the creation of this line since the beginning, and I’m excited to get to see all the hard work at Dr. Tush’s come to fruition in this beautiful line of toys,” Morimitsu said.

He also singled out two elements likely to matter enormously at retail: packaging and price.

Morimitsu expects the line’s bold packaging to attract shoppers in stores while describing the products’ affordability as particularly impressive.

For brick-and-mortar retailers competing for attention in increasingly crowded pleasure-product displays, packaging capable of communicating a collection’s identity before a salesperson ever enters the conversation can be a significant asset.




An Exclusive Launch Gives Eldorado Customers the First Move

The exclusive launch arrangement also gives Eldorado’s retail customers an early opportunity to bring the Dr. Tush brand onto their shelves.

For Eldorado, the launch further expands a wholesale catalog already spanning pleasure products, lingerie and party supplies while giving its customers access to a new coordinated collection rather than a single-product introduction.

For Dr. Tush, Eldorado provides an established distribution channel capable of putting the new brand in front of adult retailers across the market as it begins building awareness.

And with 11 sets launching, multiple materials represented, accessible suggested retail pricing and another collection already on the way, Dr. Tush isn’t testing the wholesale waters with a token debut.

It’s arriving with a collection built to command some shelf space.

Eldorado customers can order the Dr. Tush collections immediately through the distributor’s exclusive launch program at https://bit.ly/DrTushSets

For more information, contact Eldorado Headquarters Toll-Free at 1-800-525-0848 | International: 1-303-444-4622 | Corporate Site | Elevate-U | Email | Facebook | X | YouTube.

Follow Dr. Tush’s:
Official Website | Instagram | X

JRL CHARTS B2B Pleasure Products News will continue tracking the latest intimate apparel collections, wholesale arrivals and retail trends driving the specialty marketplace.




Andy Powell
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