Altitude Intimates Expands with New Altitude Market Fall Buying Event in Las Vegas

By: Andy Powell — Senior Correspondent | B2B Pleasure Products News

LAS VEGAS, NV — (September 7, 2026) — Altitude Intimates is expanding its presence on the B2B buying calendar with the launch of Altitude Market, a new two-day fall event designed to connect intimate apparel and adult retail suppliers with qualified buyers during one of the industry’s most important purchasing periods of the year.

Set for September 16–17, 2027, at Paris Las Vegas, Altitude Market will create a focused second-half marketplace built around seasonal product introductions, order writing and direct business between participating brands, manufacturers, distributors and retail buyers.

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But Altitude is making one distinction particularly clear:

Altitude Market is not a second Altitude Intimates show.

Instead, the organization is positioning its newest event as a streamlined complement to the established three-day Altitude Intimates gathering held each March in Las Vegas.

Altitude Market Creates a New Fall Buying Window

The new event addresses something Altitude says members of the industry have been requesting for several years: an additional opportunity for buyers and suppliers to meet during the second half of the calendar year.

Rather than attempting to recreate the broader experience of the flagship March event, Altitude Market will concentrate on commerce.

Seasonal introductions and order writing will sit at the center of the two-day format, providing exhibitors and buyers with a more condensed environment for reviewing products, discussing inventory needs and writing business for the months ahead.

“Over the past several years, members of the industry have asked Altitude to create an additional buying opportunity later in the year,” the Altitude Board of Managers said in announcing the event.

The organization stressed that protecting the identity of its established March show was an important consideration when developing the new concept.

“We have always been protective of what makes the March show special, and Altitude Market is not intended to duplicate it,” the board said. “It is designed to meet a different need—a focused fall marketplace where qualified buyers and suppliers can connect, review new products and conduct business efficiently.”

A Different Format from Altitude Intimates

That distinction could prove central to how Altitude Market establishes itself on the B2B calendar.

The annual Altitude Intimates Show has developed into a major gathering for the intimate apparel, pleasure-products and specialty retail sectors, combining product discovery with networking, relationship building and broader industry engagement.

The 2027 flagship Altitude Intimates show is scheduled for March 17–19 at Paris Las Vegas, according to current industry event listings.

Altitude Market arrives almost exactly six months later.

That timing effectively gives participating companies another opportunity to meet face-to-face during the latter half of the year without simply repeating the structure of the March event.

For manufacturers introducing fall and holiday merchandise, distributors planning seasonal inventory and retailers evaluating their second-half assortments, the timing could provide a strategically useful purchasing checkpoint.

Order Writing Takes Center Stage

The words “buying event” and “market” are particularly important to understanding Altitude’s strategy.

Trade events can serve numerous purposes, from networking and education to brand visibility and product demonstrations. Altitude Market is being designed with a narrower commercial mission: helping qualified buyers and suppliers conduct business efficiently.

Participating companies will have an opportunity to present seasonal introductions and new products while buyers can evaluate merchandise and place orders within a concentrated two-day window.

That could make the event particularly relevant for intimate apparel boutiques, adult retailers and specialty merchants whose inventory strategies can change substantially between the industry’s first-quarter buying cycle and the crucial fall and holiday selling seasons.

It also creates another opportunity for manufacturers and distributors to put newer products directly in front of retail decision-makers rather than waiting until the following year’s March gathering.

Altitude Intimates Protects Its Flagship March Show

Altitude’s leadership is simultaneously making clear that the organization’s expansion does not diminish the importance of its signature event.

“The March Altitude Intimates show will remain the cornerstone of our industry,” the Altitude Board of Managers said.

Altitude Market instead gives companies seeking a second-half buying opportunity another way to connect through the Altitude platform.

That complementary strategy could allow the organization to serve two different B2B needs: a broader three-day flagship gathering centered on discovery, networking and industry connection in March, followed by a tightly focused purchasing marketplace in September.

And the existing Altitude show already brings together businesses from both sides of the intimate-products marketplace.

Recent industry coverage of the 2026 event reported participation spanning intimate apparel, fashion, footwear and wellness products, alongside major sexual-wellness distributors and brands.

Paris Las Vegas Becomes a Twice-Yearly Altitude Destination

Altitude Market will also remain on familiar territory.

Both the flagship Altitude Intimates show and the new fall marketplace are slated for Paris Las Vegas, keeping the organization’s events on the Las Vegas Strip while giving returning exhibitors and buyers a familiar destination.

For 2027, that creates two distinct Altitude business periods in Las Vegas:

March 17–19 — Altitude Intimates
The established three-day flagship event focused on product discovery, networking, business development and industry connection.

September 16–17 — Altitude Market
The new streamlined two-day fall marketplace emphasizing seasonal introductions, qualified buyers and order writing.

Together, the events potentially give brands and buyers opportunities to reconnect at two very different points in the annual retail cycle.

Altitude Market Registration Details Coming Soon

Altitude Intimates has not yet released exhibitor or buyer registration details for the inaugural Altitude Market.

Those announcements are expected to follow as preparations for the September 2027 launch progress.

What is already clear is the organization’s intended positioning: Altitude Market isn’t Altitude Intimates twice a year.

It’s a separate fall buying platform designed around a more concentrated commercial objective.

For pleasure-product manufacturers, intimate apparel brands, distributors and retailers planning their 2027 calendars, September 16–17 now gives the industry two new dates to circle in Las Vegas.

Additional information about Altitude Market and future registration announcements is available through Altitude Intimates’ official website at Altitudeshow.com.

For more information, contact Altitude Intimates Managing Director Val Jones at 661-264-6381.

Stay with JRL CHARTS B2B Pleasure Products News for continuing coverage of Altitude Market, Altitude Intimates and the trade shows, buying events, manufacturers, distributors and retail developments driving the global pleasure-products industry.