By Andy Powell – Senior Correspondent | B2B Pleasure Products News

LOS ANGELES, CA – (August 19, 2026) – Our Erotic Journey is setting its sights on a much broader retail audience as the California-based intimate wellness brand prepares to exhibit at ASD Market Week, taking place August 25-27, 2026, at the Las Vegas Convention Center.




The company will showcase its growing product portfolio at Booth #C33646, using one of the country’s major wholesale buying events to expand its distribution footprint beyond traditional adult novelty retail and connect with buyers representing mainstream retail channels.

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For OEJ, the Las Vegas event represents an opportunity to put its “Mainstream Retail, Reimagined” strategy directly in front of buyers searching for new product categories, higher-margin opportunities and emerging consumer trends.

Our Erotic Journey Targets New Mainstream Retail Channels

Our Erotic Journey plans to use ASD Market Week to connect with supermarkets, pharmacies, boutique gift shops, lifestyle retailers and distributors interested in entering the growing intimate wellness category.

That broader retail strategy is significant.

As intimate wellness continues to move into more conventional retail environments, packaging, merchandising and consumer accessibility have become increasingly important considerations for buyers that may not traditionally identify themselves with the adult novelty sector.

OEJ intends to place particular emphasis on its Zodiac Series and similar collections featuring discreet, elegant packaging and subtle shelf appeal.

The presentation makes the collections well suited for placement within wellness departments, lifestyle sections, gift displays and other non-traditional retail environments where buyers may be looking to introduce intimate wellness without dramatically changing their existing merchandising strategy.




OEJ Brings Multiple Partnership Models to ASD Market Week

OEJ isn’t heading to Las Vegas solely to secure traditional wholesale orders.

The company will also discuss several partnership models designed to give retailers and distributors different routes into the category.

Those opportunities include wholesale distribution of the Our Erotic Journey product line, turnkey e-commerce support for retailers interested in expanding online without maintaining their own inventory, and private-label manufacturing through OEM and ODM services.

That flexibility could prove particularly attractive to mainstream businesses evaluating intimate wellness for the first time.

Instead of requiring every retailer to approach the category through the same business model, OEJ is positioning itself to work with companies based on their individual merchandising, distribution and e-commerce requirements.

For retailers exploring higher-margin product categories, the company sees intimate wellness as an opportunity to introduce products with growing consumer recognition while developing an additional source of revenue.




James Guo: Intimate Wellness Can Be ‘Displayed Thoughtfully, Sold Confidently’

OEJ Director James Guo says ASD Market Week provides the company with an opportunity to introduce that strategy to buyers outside the industry’s traditional channels.

“ASD gives us the opportunity to introduce Our Erotic Journey to a wider retail audience,” said OEJ Director James Guo. “Our products are designed to feel approachable, beautiful and profitable for stores that may not think of themselves as adult retailers. We want to show buyers that intimate wellness can be displayed thoughtfully, sold confidently and supported with the right partnership.”

Guo’s comments underscore the larger strategy behind OEJ’s ASD appearance: positioning intimate wellness as a commercially viable product category that can work within a wider variety of retail environments.

Rather than asking mainstream stores to become traditional adult retailers, OEJ is pitching products and merchandising designed to complement the environments those businesses already operate.

ASD Market Week Opens August 25 in Las Vegas

Our Erotic Journey is inviting retail buyers, retail chains and distributors attending ASD Market Week to visit the company at Booth #C33646.

Representatives will be available to discuss product placement, wholesale distribution, private-label opportunities, OEM and ODM services, e-commerce support and ways OEJ’s discreetly packaged collections could help retailers develop new revenue opportunities.

Our Erotic Journey at ASD Market Week 2026

Dates: August 25-27, 2026
Location: Las Vegas Convention Center
Booth: #C33646
Featured Brand: Our Erotic Journey (OEJ)
Retail Focus: Mainstream Retail & Intimate Wellness
Opportunities: Wholesale, Distribution, E-Commerce, OEM, ODM & Private Label

With ASD Market Week bringing buyers from multiple retail sectors together under one roof, OEJ’s appearance gives the company an opportunity to demonstrate how the intimate wellness category can extend beyond its traditional retail base.




And for mainstream buyers searching for new categories capable of combining attractive presentation, consumer interest and revenue potential, Our Erotic Journey wants Booth #C33646 to be one of their stops in Las Vegas.

For more information, contact the multi award-winning Our Erotic Journey/OEJ Novelty Toll-Free at 1-888-673-2486 | International: 1-949-299-6780.

You can also contact Bruce Gong at (949) 212-2602 | Email or Scott Lipkin at (646) 647-9260 | Email | OEJWholesale.com | OEJNovelty.com.  Follow OEJ on Facebook | Instagram | X (formerly Twitter) | Vimeo | YouTube

Eldorado
Toll-Free: 1-800-525-0848
International: 1-303-444-4622
Corporate Website | Elevate-U
Email | Facebook | X (formerly Twitter) | YouTube

Williams Trading Co.
Toll-Free: 1-800-423-8587
International: 1-856-662-3344
Corporate Website | WTU Learn
Email | Facebook | X (formerly Twitter) | YouTube

Follow JRL CHARTS B2B Pleasure Products News for retailer-focused product spotlights, new releases, merchandising opportunities and the brands shaping today’s pleasure-products marketplace.




Andy Powell
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