By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

LOS ANGELES, CA — (July 15, 2026) — Multi Award-Winner Our Erotic Journey (OEJ) has unveiled a new omnichannel store locator and retail support initiative designed to help adult retailers convert online customer interest into in-store sales.




The new platform reflects today’s evolving shopping habits, where consumers often research products online before searching for a nearby retailer that has them available for immediate purchase. OEJ’s new store locator creates a seamless path from online discovery to local retail by helping customers quickly locate authorized stores carrying OEJ products.

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Using the OEJ website, shoppers can search by ZIP code, city, state, or store name to locate participating retailers, receive directions, and contact stores directly to confirm product availability before visiting.




OEJ Expands Its Omnichannel Retail Strategy

The company says the initiative is only the beginning of a broader retail-focused strategy. Future updates are expected to include live location services, nearby store recommendations, retailer spotlight pages, product collection filters, and geo-targeted marketing campaigns designed to increase foot traffic for participating retail partners.

OEJ also plans to support the platform with targeted digital advertising, traditional and digital billboard campaigns, and location-based promotions around key retail markets. The objective is to guide customers from brand awareness directly to a nearby retailer carrying OEJ products.

“This was developed to support more than just the brand,” said Joreail Armstrong, who developed the initiative for OEJ. “Customers today want speed and convenience, but retailers are still where trust, education, and real product discovery happen. We wanted to build something that connects those two worlds.”




New Retail Marketing Tools Planned

Beyond the store locator, OEJ is expanding its retailer support program with a series of in-store marketing materials designed to help stores better merchandise and promote the brand.

Planned retailer resources include:

  • Shelf talkers
  • Product stickers
  • QR-code brand videos
  • Product training sheets
  • Display photography
  • Social media graphics
  • Email banner templates
  • Merchandising guides

The company believes these tools will help retailers improve product visibility while creating a stronger connection between online marketing and in-store purchasing.

“Our industry works best when brands and retailers create demand together,” Armstrong added. “If someone discovers OEJ online, through an ad, or near one of our retail partners, we want the next step to be simple: find a trusted store nearby and go shop. That creates a better experience for the customer, gives retailers more opportunities to earn the sale, and helps brands support the stores that carry them.”




OEJ Demonstrated Platform at ANME

Retailers, distributors, and industry professionals attending the ANME Founders Show between July 12-15 were invited to visit Booth 408-409 for a live demonstration of the new OEJ store locator platform and learn how it can help connect online customer demand with local retail traffic.

For additional information, visit OEJNovelty.com.

For B2B ordering information, contact the multi award-winning OEJ Novelty Toll-Free at 1-888-673-2486 | International: 1-949-299-6780.

You can also contact Bruce Gong at (949) 212-2602 | Email or Scott Lipkin at (646) 647-9260 | Email | OEJWholesale.com | OEJNovelty.com.

Follow OEJ on Facebook | Instagram | X (formerly Twitter) | Vimeo |

Eldorado
Toll-Free: 1-800-525-0848
International: 1-303-444-4622
Corporate Website | Elevate-U
Email | Facebook | X (Twitter) | YouTube

Williams Trading Co.
Toll-Free: 1-800-423-8587
International: 1-856-662-3344
Corporate Website | WTU Learn
Email | Facebook | X (Twitter) | YouTube




Authorized Distributors for Wholesale Orders

Retailers can also purchase Male Power products through the following authorized distributors:

Eldorado Trading Company
Toll-Free: 1-800-525-0848
International: +1-303-444-4622
Resources: B2B Site | Elevate-U
Connect:  Corporate Website | Elevate-U  | EMAIL  | Facebook  | X (Formerly Twitter)  | YouTube

Williams Trading Co.
Toll-Free: 1-800-423-8587
International: +1-856-662-3344
Connect: Corporate Website |  EMAIL  |  Facebook  |  X (Formerly Twitter)  | YouTube.

For the latest B2B pleasure products news, retail marketing campaigns, distributor updates, and industry business intelligence, continue following JRL CHARTS, the trusted source serving retailers, distributors, and manufacturers worldwide.




Andy Powell
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