By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

PENNSUAKEN, NJ — (August 14, 2026) — Williams Trading Co. is back with another round of weekly new arrivals, and this week CalExotics takes the spotlight with its colorful Aura collection, giving retailers fresh merchandising opportunities as summer buying continues.




Leading the August 14 showcase are CalExotics Aura Rounded and Aura Angled, two compact intimate wellness products presented in bright pink and lavender colorways with retail-ready packaging designed for easy shelf recognition.

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The Aura collection emphasizes compact, approachable designs. CalExotics describes Aura Rounded as featuring a smooth rounded profile for targeted vibration, while Aura Angled uses a streamlined angled shape intended for greater positioning control.

CalExotics Leads a Broader Weekly Assortment

While CalExotics earns this week’s featured position, the Williams Trading Weekly New Arrivals catalog extends well beyond a single brand.

The August 14 digital catalog highlights a broad mix of manufacturers and product categories, giving brick-and-mortar stores and e-commerce retailers another opportunity to evaluate new inventory and refresh assortments heading toward the fall selling season.




That breadth remains an important part of Williams Trading’s wholesale proposition. The distributor says it carries more than 19,500 in-stock items while supporting brick-and-mortar retailers, chains and e-commerce businesses.

For retailers watching CalExotics specifically, Aura also represents part of a much larger stream of new products from the manufacturer, whose current assortment spans numerous intimate wellness and pleasure-product categories.

Williams Trading also offers its Drop Shipment Program for qualifying retailers seeking to expand their online assortment without stocking every product directly in their own warehouse.

Contact Williams Trading Co.

📞 Toll-Free (USA): 1-800-423-8587
🌍 International: +1-856-662-3344
💻 B2B Website: WilliamsTradingCo.com

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Andy Powell
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