By: Andy Powell – Senior Correspondent | Women’s Wellness Products News
NEW YORK, N.Y.— (August 5, 2026) — COTR has introduced its new b-Vibe C-Rings Collection, a comprehensive assortment designed to help retailers create a more approachable and easier-to-shop men’s wellness category. Featuring the campaign slogan “Fit That Feels Right,” the collection delivers 30 new designs across multiple fit styles, giving retailers greater flexibility when merchandising products for a broad customer base.
The new lineup is divided into three product families—Snug Rings, Flex Rings, and Stretch-Tech Rings—offering a wide selection of sizes, materials, textures, and support styles. Suggested retail prices ranging from $9.99 to $16.99 provide accessible price points while encouraging retailers to merchandise multiple options together as a complete destination for performance-focused men’s wellness products.
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Designed to Simplify the Shopping Experience
According to Alicia Sinclair, Founder and CEO of COTR, the collection was created to help retailers better serve customers looking for more than a traditional one-size-fits-all option.
“Penis rings are an important staple category, but shoppers need more than a one-size-fits-all option,” said Sinclair. “The b-Vibe C-Rings collection gives retailers a broad selection of shapes and fits, along with body-safe, durable materials that can make the category easier to explain, compare and shop.”
She added that each product delivers a unique fit and function while maintaining approachable retail pricing designed to appeal to shoppers across multiple experience levels.
Three Product Families Offer Diverse Merchandising Opportunities
The Snug Rings assortment is manufactured from 100% body-safe silicone and includes classic ring sizes, adjustable designs, multi-size packs, and support styles that provide different fit options while emphasizing long-lasting comfort and durability.
The Flex Rings collection utilizes hand-poured liquid silicone and introduces a variety of silhouettes—including Grip, Ripple, Loop, Delta, Spike, Hex, and Tread—designed to provide different textures, support configurations, and ergonomic fit options. Select models also feature additional support designs intended to expand merchandising variety.
Completing the lineup is the Stretch-Tech Rings assortment, manufactured from flexible TPE material with smooth finishes and high elasticity. Models including Drive, Bolt, Barrel, Double Barrel, Choke, and Swirl provide retailers with additional price-point diversity while maintaining accessible merchandising opportunities.
Retail Packaging Built to Increase Customer Confidence
COTR says every product in the collection is designed for durability, easy maintenance, and compatibility with water-based lubricants. Retail packaging features the company’s recognizable bright blue b-Vibe branding, clear product photography, and highly visible feature callouts intended to help shoppers quickly compare styles and select the product that best matches their preferences.
The company believes the expanded assortment creates valuable merchandising opportunities through good-better-best pricing, material-based product organization, and guided selling based on fit, support, and design differences.
Retailers interested in carrying the new b-Vibe C-Rings Collection can contact their preferred wholesale distributor or reach out directly to COTR for additional product information.
For more information, contact b-Vibe via Email at [email protected]. Follow b-Vibe on Facebook | Instagram | X (Formerly Twitter) | YouTube.
For the latest B2B pleasure products, men’s wellness innovations, and retail merchandising news, stay connected with JRL CHARTS, the industry’s trusted source for wholesale product intelligence.
