By: Andy Powell – Senior Correspondent | B2B Pleasure Products News
HORSHAM, PA — (July 20, 2026) — XGEN Products has announced the launch of its new Bodywand® 4Play Collection, introducing a lineup of Pleasure Air Technology personal wellness devices licensed by Lovehoney.
Designed to deliver touchless stimulation through a variety of modern designs, the new collection combines the trusted Bodywand® brand with innovative technology to provide retailers with a fresh opportunity in one of the fastest-growing wellness categories.
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The Bodywand® 4Play Collection features five distinctive models, each engineered with premium features including body-safe silicone construction, USB rechargeable functionality, intuitive one-touch controls, and advanced Pleasure Air Technology. Licensed by Lovehoney, the collection is positioned to offer premium performance while remaining accessible across a broad range of retail price points.
The collection includes:
- 4Play Pucker Petals featuring a flower-inspired design with 10 customizable suction modes.
- 4Play Little Kiss, a compact portable model offering five suction modes.
- 4Play Sweet Suction, a heart-shaped waterproof design featuring 10 suction settings.
- 4Play Petite Kiss Bliss, designed with ergonomic handling and seven suction modes.
- 4Play Suck & Buzz, combining Pleasure Air Technology with integrated vibration for dual-function stimulation.
“Pleasure Air Technology continues to be one of the fastest-growing categories in intimate wellness, and we’re thrilled to introduce a collection that makes this technology more approachable, playful, and accessible,” said Andy Green, CEO of XGEN Products. “With attractive price points, premium features, and distinctive designs, the Bodywand 4Play Collection offers consumers an affordable entry into one of the industry’s most exciting pleasure categories while giving retailers a lineup with broad market appeal.”
The new collection arrives with colorful retail packaging, competitive pricing, and multiple form factors designed to appeal to both first-time buyers and experienced consumers. For specialty retailers looking to expand their intimate wellness assortment, the Bodywand® 4Play Collection offers an opportunity to capitalize on sustained consumer demand for premium wellness products featuring Pleasure Air Technology.
As the personal wellness category continues to evolve, XGEN Products strengthens its portfolio with another retailer-focused launch that combines recognizable branding, trusted performance, and merchandising flexibility for stores seeking products that resonate with today’s wellness shoppers.
The collection is now available through XGENb2b.com, giving retailers direct access to inventory as demand for apparel-driven product categories continues to expand.
For additional information, contact Xgenb2b Toll-free at 1+877-450-9436 | EMAIL | XGENB2B | X (Formerly Twitter).
You can also get immediate ordering information by contacting East Coast News, giving retailers direct access to inventory at:
East Coast News (ECN)
Toll-Free: 1-800-999-2483
Fax: 1-609-426-4451
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