By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

HILLSBOROUGH, N.C. — (July 13, 2026) — Adam & Eve Stores and premium sexual wellness brand We-Vibe have announced a new nationwide retail activation designed to introduce consumers to the company’s latest innovation through an engaging educational experience.




Branded “Experience an Ourgasm!”, the nine-city promotional tour will showcase the new We-Vibe Chorus Pro, bringing interactive product demonstrations, educational exhibits, exclusive promotions and retailer engagement directly to consumers across the United States.

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The nationwide campaign begins July 18 in West Valley City, Utah, before traveling through additional markets stretching from Nevada to North Carolina.




Interactive Retail Experience Designed to Educate Consumers

According to Adam & Eve Stores, visitors will be invited aboard the custom We-Vibe tour bus where they can explore the immersive Chorus Pro experience through interactive exhibits centered on intimacy, communication and modern sexual wellness education.

The tour also features limited-time product promotions, exclusive giveaways and educational resources designed to help shoppers better understand today’s couples’ wellness products in a comfortable retail environment.




We-Vibe Highlights Shared Wellness Innovation

Stephanie Ingram, B2B Marketing Manager for Lovehoney Group, said the Chorus Pro reflects the company’s ongoing commitment to products created for shared experiences.

“Vibrators have long been seen as a solo experience,” said Ingram. “But at We-Vibe, we believe the best vibes are the ones you share, which is why the Chorus Pro was designed for partners to have an ‘ourgasm’—a shared pleasure experience.”

She added that visitors entering the Chorus Pro Immersive Experience Trailer will learn more about the body’s response to pleasure while exploring the product in an educational and welcoming environment.

According to Ingram, one of the highlights of the exhibit is a life-sized Chorus Pro display designed to create a memorable stop during the nationwide tour.




Retail Marketing Continues to Drive Consumer Engagement

Experiential marketing campaigns have become an increasingly important strategy for manufacturers looking to strengthen retailer partnerships while giving consumers hands-on opportunities to explore new wellness products.

The Adam & Eve and We-Vibe collaboration combines educational outreach with in-store promotional opportunities, helping participating retail locations generate additional consumer traffic throughout the summer campaign.




Consumers interested in attending can visit the official Experience an Ourgasm! event page to view the complete tour schedule and participating locations.

For the latest B2B pleasure products news, retail marketing campaigns, distributor updates, and industry business intelligence, continue following JRL CHARTS, the trusted source serving retailers, distributors, and manufacturers worldwide.




Andy Powell
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