By: Michael Jacobs – Senior Correspondent | Men’s Underwear News

HAUPPAGE, N.Y. — (July 8, 2026) — Male Power Apparel has unveiled its newest men’s underwear collection, combining premium comfort, contemporary styling, and versatile everyday performance for today’s consumers.




Designed with retailers in mind, the latest release expands the brand’s portfolio with fashion-forward silhouettes crafted from exceptionally soft stretch fabric.

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Premium Fabric Designed for Everyday Wear

Constructed from a premium rayon and spandex blend, the collection delivers a lightweight, flexible fit that comfortably adapts to movement throughout the day. The smooth-touch material offers a breathable feel while maintaining the support and shape customers expect from premium men’s underwear.

Whether worn for daily activities or leisure, the collection is engineered to provide long-lasting comfort without sacrificing modern style.




Innovative Cutout Thong Highlights the Collection

Among the standout pieces is Male Power’s innovative cutout thong featuring a distinctive dual slimming waistband. The adjustable waistband allows wearers to customize the fit higher or lower on the hips while creating a contemporary layered appearance that separates the design from traditional thong styles.

The collection reflects Male Power’s ongoing commitment to blending fashion-forward design with practical comfort, giving specialty retailers fresh merchandise that appeals to shoppers seeking both performance and style.




Available in Two Contemporary Colors

The new collection launches in green and black, offering retailers versatile color options suitable for year-round merchandising.

Retail & Wholesale Ordering Information

Retailers and apparel distributors interested in wholesale ordering can contact their Male Power account manager or reach the company directly:

Male Power Wholesale
Toll-Free: 1-800-447-4720
Connect: Email | Facebook | Instagram | X

Authorized Distributors for Wholesale Orders

Retailers can also purchase Male Power products through the following authorized distributors:

East Coast News (ECN)
Toll-Free: 1-800-999-2483
Fax: 1-609-426-4451
Connect: Corporate Website |  EMAIL  | Facebook  | Instagram | X (Formerly Twitter)

Eldorado Trading Company
Toll-Free: 1-800-525-0848
International: +1-303-444-4622
Resources: B2B Site | Elevate-U
Connect:  Corporate Website | Elevate-U  | EMAIL  | Facebook  | X  | YouTube

Williams Trading Co.
Toll-Free: 1-800-423-8587
International: +1-856-662-3344
Connect: Corporate Website |  EMAIL  |  Facebook  |  X  | YouTube.

For the latest men’s underwear launches, retail buying opportunities, and fashion industry news, stay with JRL CHARTS Men’s Underwear News, where retailers discover tomorrow’s best-selling collections today.