By: Andy Powell – Senior Correspondent | B2B Pleasure Products News
NEW YORK, NY — (May 19, 2026) — Adult retail chain Pleasure Chest is expanding its experience-driven retail strategy through a new partnership with connected pleasure technology brand Lovense, launching a multi-city event series designed to bring interactive product education directly to consumers.
The “Fizzy & Frisky” activation tour will take place at Pleasure Chest locations in West Hollywood, Chicago and New York City, combining live demonstrations, educational engagement and hands-on exposure to app-enabled intimacy products in a social retail environment.
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According to event organizers, the collaboration reflects the growing demand for experiential retail strategies inside the pleasure products sector, where brands are increasingly using in-store education and technology showcases to improve consumer confidence and strengthen conversion rates.
The tour dates are as follows:
Saturday, May 23, from 3-6 p.m. West Hollywood, CA
Thursday, May 28, from 4-7 p.m. Chicago, IL
Saturday, May 30, from 4-7 p.m. New York City, NY
Each event will feature guided demonstrations from trained staff, interactive product showcases, giveaways and attendee incentives designed to encourage participation and brand engagement.
Lovense has emerged as one of the industry’s leading connected pleasure technology companies, known for integrating long-distance connectivity, customizable app controls and real-time partner interaction into its product ecosystem.
The partnership allows consumers to experience those features firsthand while giving Pleasure Chest an opportunity to reinforce its education-focused retail identity.
Industry analysts continue to point toward “experience-first merchandising” as a major growth area for adult retail, especially as app-controlled products and connected intimacy devices gain broader mainstream visibility. By blending education, lifestyle marketing and live demonstrations, retailers are increasingly positioning physical storefronts as interactive discovery hubs rather than traditional transactional environments.
The events will also include refreshments, branded giveaways and promotional incentives aimed at increasing foot traffic and customer dwell time — two metrics retailers continue to prioritize as brick-and-mortar operators compete with online marketplaces.
Consumers interested in attending can RSVP through Pleasure Chest’s official Eventbrite registration page.
JRL CHARTS B2B Pleasure Products News continues to track retail merchandising trends, connected pleasure technology and experiential marketing strategies shaping the future of adult retail.
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