By: Keith Witchka, Senior Editor | JRL CHARTS – Men’s Swimwear News
THESSALONIKI, GR — (September 6, 2025) — In 1989, in the heart of Thessaloniki, Greece, MODUS VIVENDI was born. Not as the global powerhouse it is today, but as a dream — one rooted in the heritage of a nation where art, beauty, and philosophy are eternal.
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From the very beginning, MODUS VIVENDI has been more than underwear, more than swimwear, more than fashion. It has always been about expression: redefining how men carry themselves, how they embody confidence, and how they connect sensuality with everyday life.
With the launch of “Born in Greece | The Brand Identity”, the fashion house invites the world to experience its journey. The visuals honor the body as the ancient Greeks once did — with a bold and elegant reverence that feels timeless, modern, and unapologetically male.
Watch – Born in Greece | The Brand Identity Visuals
Shop or Stock the FETISH Collection:
Consumers & Retail Buyers: Review The Brand Identity Collection Wholesale
Fashion Boutiques, distributors and Online Apparel superstores can register your wholesale account by visiting Modus Vivendi’s Official B2B Platform.
Contact Modus Vivendi Headquarters at +30 2310 305831 | EMAIL | Official Website | Facebook | Pinterest | Tumblr | X | YouTube | Vimeo.
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