By: Keith Witchka, Senior Editor | JRL CHARTS – Men’s Swimwear News
ATHENS, GR — (July 17, 2025) — Luxury menswear powerhouse MODUS VIVENDI kicks off the summer with a vibrant statement of identity, diversity, and style with the launch of its Pride Swimwear Line, featured in the brand’s latest True Colors Campaign — now part of its Swimwear 2025 Collection.
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Crafted for both fashion-forward men and LGBTQ+ shoppers, the True Colors Campaign serves as a bold celebration of authenticity and inclusivity — bringing together pride, purpose, and swimwear that turns heads at the beach, pool, or runway.
Inspired by the iconic rainbow flag and the global call for love and equality, the Pride Swimwear Line fuses MODUS VIVENDI’s signature high-fashion edge with playful, prideful details — including bold bikini-brief silhouettes, lavish cutlines, and a one-sided adjustable rainbow ribbon for a fluid, flirtatious finish.
“This isn’t just about summer style — it’s about showing up proud, bold, and fully yourself,” the brand notes in its campaign launch. “True Colors isn’t a trend — it’s a movement.”
Watch the Official Campaign Video
Pride Swimwear Line & the True Colors Commercial
Shop or Stock the PRIDE Swimwear Collection:
Retail Buyers: Review the MODUS VIVENDI Romance Line Wholesale
Consumers: Shop Pride Swimwear Collection Online
Fashion Boutiques, distributors and Online Apparel superstores can register your wholesale account by visiting Modus Vivendi’s Official B2B Platform.
Contact Modus Vivendi Headquarters at +30 2310 305831 | EMAIL | Official Website | Facebook | Pinterest | Tumblr | X | YouTube | Vimeo.
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