By: Keith Witchka, Senior Editor | JRL CHARTS – Men’s Fashion News

ATHENS, GR — (June 12, 2025) — Luxury menswear brand MODUS VIVENDI invites fashion lovers into a world of soft allure and surreal daydreams with the debut of its Romance Line, part of the Spring-Summer 2025 Collection.

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Titled Fairytale, the campaign tells a dreamy narrative of love, sensuality, and imagination. Set in an ethereal room where clouds hover low and rabbits float mid-air, the visual story follows a man navigating an intimate fantasy space filled with floral details, soft light, and whimsical shadows.

“It’s an invitation to pause, breathe, and drift into a world where fantasy meets sensuality.”

Each image in the campaign evokes intimacy and visual poetry, as the model lounges, explores, and escapes through imaginary doors—dressed in pastel-hued floral underwear that mirrors the dreamlike setting. It’s a story told through softness, with every silhouette crafted to convey romance and ease.

In the Romance Line, MODUS VIVENDI delivers:

Briefs with a luxurious touch and flattering fit

Tops & lightweight pants for coordinated loungewear looks

Statement floral jackets that blend softness with style

 

Watch – MODUS VIVENDI Romance Line Commercial

Shop or Stock the Romance Line Collection:

Retail Buyers: Review the MODUS VIVENDI Romance Line Wholesale

Consumers: Shop the Romance Line Collection Online

Fashion Boutiques, distributors and Online Apparel superstores can register your wholesale account by visiting Modus Vivendi’s Official B2B Platform.

Contact Modus Vivendi Headquarters at +30 2310 305831 | EMAIL  |  Official  Website  | Facebook  | Pinterest | Tumblr  |  X  | YouTube |  Vimeo.

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