THESSALONIKI, GR — (04-28-25) — International Fashion Designer MODUS VIVENDI proudly unveils its Derma Swimwear Collection and the Bare Hues Campaign. The legendary Men’s Fashion Designer brings retailers its “Bare Hues,” the official campaign of the Derma Swimwear Line, part of our Swimwear 2025 Collection.
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According to MODUS VIVENDI, this campaign is a celebration of raw beauty and pure connection—with nature, with your skin, and with yourself.
Shot in the golden light of the Greek coast, Bare Hues Campaign captures a man effortlessly merging with the natural tones of the sand, wearing Derma swimwear in tones that reflect and enhance his skin. The aesthetic is minimal, sensual, and organic—stripping things back to the essentials. No distractions, no noise. Just skin, sun, and sand. The result is a visual story that feels intimate and powerful, inviting you to embrace your own body with confidence.
Inspired by the Greek word “Δέρμα” (derma), meaning skin, the Derma Line is crafted to feel like a second skin. Each piece is made from ultra-soft, fast-drying elasticated fabric that hugs your body in all the right places. Designed for movement, comfort, and subtle elegance, Derma brings natural confidence to your beachwear wardrobe.
Filming Location:
Thessaloniki, Greece
Release date:
April 28, 2025
Copyright © 2025 MODUS VIVENDI
Fashion Boutiques, distributors and Online Apparel superstores can get immediate ordering information by visiting Modus Vivendi’s Official B2B Platform.
Contact Modus Vivendi Menswear Headquarters at +30 2310 305831 | EMAIL | Official Website | Facebook | Pinterest | Tumblr | X | YouTube | Vimeo.
Article by: Keith Witchka, Staff Writer
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