MODUS VIVENDI present Avant Garde Swimwear

MODUS VIVENDI present Avant Garde Swimwear (VIDEO)

THESSALONIKI, GR — (03-30-25) — Spring season 2025 is here and MODUS VIVENDI kicks things off by unveiling its “Avant Garde Swimwear collection and launches its “Afloat Campaign”, part of the Swimwear 2025 Collection, redefining conventional swimwear with innovative designs and striking aesthetics. This line challenges traditional norms, embracing individuality and fearless self-expression.

The Avant-Garde Swimwear Line pushes boundaries with unconventional silhouettes and cutting-edge details, offering a range of singlets and thongs that blend contemporary fashion with bold design. Crafted for those who dare to stand out, this collection represents a movement—one where confidence meets sophistication, and swimwear becomes a statement of artistic expression.

MODUS VIVENDI’s elite marketing team describes their latest creation for Men of all genres:

“Designed in three striking colors — black, pink, and white — the Avant-Garde Swimwear Line offers:

• Singlets: A tight-fit one-piece swimsuit made from shiny, elasticated, fast-drying satin-look fabric. Features include a removable and adjustable belt with a nickel-free front fastening, an unlined design for a more revealing feel, and a sewn logo label for a refined touch.

• Thongs: Engineered for ultimate comfort with a roomy pouch, a mat rubber pleasure ball with an embossed 3D logo, and a nickel-free metallic tag on the back with a debossed logo. Additional features include a printed removable ribbon with branded text, front lining made of fast-drying elasticated fabric, and the same shiny, elasticated, fast-drying satin-look fabric for a sleek finish.

The “Afloat” campaign captures the essence of breaking free from the expected and sailing into uncharted waters of fashion. Featuring a man in the sea surrounded by paper boats, the visual storytelling represents the avant-garde spirit—a voyage into the future of style. Just as paper boats symbolize the pursuit of discovery and reinvention, the Avant-Garde Swimwear Line invites individuals to embrace their uniqueness, challenge conventions, and redefine what swimwear can be.”

Official Website

Filming Location:
Thessaloniki, Greece

Release date:
March 24, 2025

Fashion Boutiques, distributors and Online Apparel superstores can get immediate ordering information by visiting Modus Vivendi’s Official B2B Platform.

Article by: Keith Witchka, Staff Writer

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