Williams Trading University Launch System JO Courses

‘Williams Trading University’ has sent word over to our newsroom that they have teamed with with multi-award winning System JO to produce a series of new e-learning courses designed to educate retailers on the basics of selling lube. Plus, for adult stores associates who have completed the series will receive a FREE GIFT upon certification.

Parent company of the Williams Trading University, WTU, Williams Trading Co., a System JO Preferred Partner, has released the first three courses of the series. The new System JO modules can be viewed at ‘Williams Trading University’ HERE.

“System JO: Introduction to Personal Lubricants” is the first course of the multi-part series that teaches why personal lubricants are necessary and ways to overcome objections to the sale. Course number two is “System JO: Basic Types of Lube.” In the second course, JO breaks down all the different types of personal lubricants. The third course available is “System JO: Science and Safety,” that teaches about body-safe organic and PH-balanced formulas.

“This new mini series from System JO will be a great way to help improve sales and help salespeople feel confident when answering customers questions about lubricants,” Scott D, director of sales and marketing at Williams Trading Co. (WTC), told JRL CHARTS.

Williams Trading University (WTU) is a free resource provided to Williams Trading customers with the collaborative support of vendors. Since its September 2015 launch, WTU has certified more than 68,000 store associates.

The complete portfolio of e-learning courses can be viewed at WTULearn.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 43 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly.

Article by: Andy Powell, Staff Writer