Alexander Giebel Executive Leadership News

Alexander Giebel serves as CEO of pjur, overseeing global strategy, product innovation, and responsible development within the premium sexual wellness industry.

Under his leadership, the company has expanded internationally while maintaining strict formulation and compliance standards.

JRL CHARTS tracks executive movements, leadership commentary, and strategic direction shaping the future of the intimacy and wellness marketplace.

Related B2B Sexual Wellness Products Coverage on JRL CHARTS:

• pjur continues to Impress Retailers and Consumers with its Award-Winning Formulas

• East Coast News Corp Dominates in Retail – See What’s New

• Dr. Tush’s® Wins 2026 XMA Award for Best New Pleasure Brand

• Eldorado Trading is Setting B2B Trends – Don’t Miss Their Latest Drops

• Spunk Lube Hybrid Emerges as Best-Selling Personal Lubricant in Sexual Wellness Market

• Dr. Tush’s “After Nipple Play” Delivers Instant Relief for Intense Sessions

3 06, 2021

pjur Launches Summer-Long #LoveIsLove Campaign

By Andy Powell|2026-03-02T08:40:40-08:00June 3rd, 2021|Categories: Pleasure Products Press Releases, Press Releases, Products News|Tags: Alexander Giebel, Love Is Love Campaign pjur, lubricants, Masturbation, pjur, pjur loveislove, pleasure products, PRIDE Month 2021, sex lubricants, Top Adult Distributors in the Pleasure Products Industry|

WASSERBILLIG, Luxembourg — (06-03-21) — With Pride 2021 now underway, lubricant manufacture pjur kicks off a campaign of acceptance and tolerance dubbed #LoveIsLove, symbolized by a special limited Rainbow edition of its pjur Original product featuring a rainbow design on its label. At the heart of the #LoveIsLove campaign, according to promotional materials, is a [...]

20 02, 2019

PJUR Offers Adult Retailers More Support with New POS Displays

By JRL Charts|2025-12-09T18:16:56-08:00February 20th, 2019|Categories: Products News|Tags: adult novelties, adult Retailers, Alexander Giebel, All-in-one solution, CEO and founder pjur, fda approved, general manager Sugar & Sas, hybrid lubricants, Jo Radnidge, lubricants, massage oils, new POS Displays, pjur, pjur Slat Wall Display, pjur Try It Kits, retail support, sex lubricants, silicone lubricants, Sugar & Sas, water based lubricants|

Wasserbillig — (02-20-19) — Powerhouse PJUR offers adult retailers more support with new POS Displays that are guaranteed to be High-Stopping Power action. In fact Sugar & Sas, exclusive partner to grow the pjur brand and sales in Australia and New Zealand, is ready to take matters in their own hands. “We have had a [...]

29 01, 2019

pjur Scores AVN Award for Best Lubricant Manufacturer

By JRL Charts|2025-12-26T13:19:24-08:00January 29th, 2019|Categories: Products News|Tags: adult novelties, Alexander Giebel, AVN Media Network, Best Lubricant Manufacturer AVN Award, Hard Rock Hotel & Casino Las Vegas, lubricants, massage oils, pjur, sex lubricants|

LAS VEGAS — (01-29-19) — pjur was awarded the AVN Award for Best Lubricant Manufacturer at the 2019 AVN Awards which took place last Saturday at the Hard Rock Hotel & Casino in Las Vegas. “We are delighted to receive this award as it confirms that our portfolio—that caters to different needs—is well received and [...]

9 05, 2017

pjur Lands ‘Good’ Rating From Oko-Test Magazine

By JRL Charts|2025-12-09T18:17:55-08:00May 9th, 2017|Categories: Pleasure Products Headline News, Products News|Tags: Alexander Giebel, Oko-Test Magazine, pjur, sex lubricants, Sexual Health and Wellness – Adult Industry News|

By: William Lopez, Staff Writer WASSERBILLIG, LUXEMBOURG — The May edition of Oko-Test Magazine sampled the ingredients of 20 lubricants for harmful substances and gave pjur’s Original lubricant an overall “good” rating. Under the heading “Ease your way in” and against the backdrop of increasing numbers of lubricants claiming to be non-toxic and fragrance-free, Oko-Test [...]

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