Alexander Giebel Executive Leadership News

Alexander Giebel serves as CEO of pjur, overseeing global strategy, product innovation, and responsible development within the premium sexual wellness industry.

Under his leadership, the company has expanded internationally while maintaining strict formulation and compliance standards.

JRL CHARTS tracks executive movements, leadership commentary, and strategic direction shaping the future of the intimacy and wellness marketplace.

Related B2B Sexual Wellness Products Coverage on JRL CHARTS:

• pjur continues to Impress Retailers and Consumers with its Award-Winning Formulas

• East Coast News Corp Dominates in Retail – See What’s New

• Dr. Tush’s® Wins 2026 XMA Award for Best New Pleasure Brand

• Eldorado Trading is Setting B2B Trends – Don’t Miss Their Latest Drops

• Spunk Lube Hybrid Emerges as Best-Selling Personal Lubricant in Sexual Wellness Market

• Dr. Tush’s “After Nipple Play” Delivers Instant Relief for Intense Sessions

20 06, 2022

pjur thanks for successful DIGITAL DAYS Partner Summit

By Andy Powell|2026-03-02T08:39:59-08:00June 20th, 2022|Categories: Pleasure Products Press Releases, Press Releases, Products News|Tags: Alexander Giebel, health and wellness products, lubricants, pjur, pjur digital days partner summit, sex lubricants, Top Adult Distributors in the Pleasure Products Industry|

WASSERBILLIG/LUXEMBOURG — (06-20-22) (PR-JRL CHARTS) — The pjur Digital Days Partner Summit (June 14–17), has come to an end and was quite a success: In countless appointments campaigns and activation ideas were discussed, laying the foundations for the next six months. "The pjur DIGITAL DAYS Partner Summit “Stronger Together” was a great success! The discussions [...]

8 04, 2022

pjur Focuses on Female Masturbation in New Campaign

By Andy Powell|2026-03-02T08:40:10-08:00April 8th, 2022|Categories: Pleasure Products Press Releases, Press Releases, Products News|Tags: Alexander Giebel, female masturbation, lubricants, pjur, pjur Female masturbation, pjur group, pleasure products, sex lubricants, Top Adult Distributors in the Pleasure Products Industry|

WASSERBILLIG/LUXEMBOURG — (04-08-22) (PR-JRL CHARTS) — One year ago, pjur launched its campaign “Normalize Lube” with the aim of normalizing the use of personal lubricants. In spring 2022, pjur is taking steps to shine a light on female masturbation. The #FemaleMasturbation campaign includes insights from the pjur&yourself survey that pjur conducted in 2021. The online [...]

4 04, 2022

pjur and U-GEM ink Partnership to Expand in Taiwan

By Andy Powell|2026-03-02T08:38:48-08:00April 4th, 2022|Categories: Pleasure Products Headline News, Products News|Tags: Alexander Giebel, Jason Hwang, pjur, sex lubricants, Taiwan, Top Adult Distributors in the Pleasure Products Industry, U-GEM Corporation, wholesale adult toys|

WASSERBILLIG, Luxembourg — (04-04-22) — The pjur group and U-GEM Corporation ink new distribution deal for Taiwan. According to Johanna Höllriegl, Global Brand, PR & Communications Manager for pjur, "their partnership aims to further expand distribution of the pjur brand on the Taiwanese market. U-GEM will also look to use its knowledge of the local [...]

5 01, 2022

pjur honored to receive SIGN Award for fifth time

By Andy Powell|2026-03-02T08:38:42-08:00January 5th, 2022|Categories: Pleasure Products Press Releases, Press Releases, Products News|Tags: Alexander Giebel, lubricants, pjur, pjur wins SIGN Award, sex lubricants, silicone lubricants, Top Adult Distributors in the Pleasure Products Industry, water based lubricants, wholesale adult products|

WASSERBILLIG, Luxembourg — (01-05-22) — pjur has been awarded the SIGN Award 2021 for "Lube Supplier of the Year". Due to Covid-19, the awards could not be awarded in person. Nevertheless, the joy to receive the award for a fifth time after 2016, 2017, 2018 and 2020 was great. "The fact that we have received [...]

18 06, 2021

Pjur Kicks Off ‘More Love’ In-Store Campaign in the U.S.A

By Andy Powell|2026-03-02T08:38:30-08:00June 18th, 2021|Categories: Pleasure Products Press Releases, Press Releases, Products News|Tags: adult stores, Alexander Giebel, brick and mortar adult stores, lubricants, pjur, Pjur More love campaign, Pjur More Love In-Store Campaign, sex lubricants, Top Adult Distributors in the Pleasure Products Industry|

LOS ANGELES — (06-18-21) — Pjur’s campaign “More Love” is about to get even more exposure in U.S. brick-and-mortar stores. More than 50 banners have been placed around the country to achieve maximum exposure. The Luxembourg-based company said it's part of a campaign to promote love and diversity, using the colors of the rainbow to [...]

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