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By: Andy Powell — Senior Correspondent | B2B Pleasure Products News PENNSAUKEN, NJ — (March 27, 2026) — Leading distributor Williams Trading Co. returns this week with its latest Weekly New Arrivals catalog, spotlighting top-performing brands including EVOLVED, EXSENS, SHOTS America, Cloud 9 Novelties, Blush and more—while also gearing up retailers for its upcoming 420 [...]
By: Andy Powell, Senior Correspondent | B2B Retail Product Trends PENNSAUKEN, NJ — (March 13, 2026) — Retail buyers searching for the latest sexual wellness and novelty products have a fresh lineup to explore as Williams Trading Co. unveils its newest weekly catalog of product arrivals. The latest release showcases a mix of trending pleasure devices, [...]
By: Andy Powell, Senior Editor | JRL CHARTS Sex Toys News PENNSAUKEN, NJ — (November 14, 2025) — Retailers, get ready to refresh your shelves and boost your Q4 floor and web sales as Williams Trading Co. rolls out this week’s New Arrivals Digital Catalog, spotlighting top-selling brands and seasonal demand items. Related Coverage of [...]
By: Andy Powell, Senior Editor | JRL CHARTS – Adult Industry News – Sex Toys PENNSAUKEN, NJ — (September 12, 2025) — Williams Trading Co. is back with its highly anticipated Weekly New Releases lineup, spotlighting a powerhouse mix of brands including CalExotics, NS Novelties, Pipedream, Male Power, Classic Brands, SHOTS America, and more. Related [...]
PENNSAUKEN, NJ — (03-21-25) — Williams Trading Co. kicks off SPRING Season with its Pipedream Full Line SPRING Sale and New arrivals from pleasure product brands NUUD, EVOLVED, XR Brands, CalExotics, NS Novelties, pipedream, icon brands and more for week ending Friday March 21, 2025. RELATED: You Won't Believe What Williams Trading Is Bringing to [...]
PENNSAUKEN, NJ — (02-14-25) — Williams Trading Co. is pleased to announce that they will be attending Altitude Intimates from March 17th to March 19th, 2025. Beginning Monday, March 17th through March 19th, buyers will converge on Las Vegas, NV, for ‘the most significant and relevant intimate apparel trade show in the United States.’ Held [...]
PENNSAUKEN, NJ — (02-07-25) — Williams Trading Co., a trusted name in adult novelty distribution, announce they've signed an exclusive U.S. distribution deal with Eden Novelties of Canada. The latest partnership between Williams Trading Co.,and Eden Novelties marks the brand’s expansion into the U.S. market. With a long-established presence in Canada, Eden Novelties has built [...]
PENNSAUKEN, NJ — (12-13-24) — Celebrating Holiday Season 2024 in the right way, the Williams Trading Company unveils new pleasure products from CalExotics, Cloud 9 Novelties, Doc Johnson, Exposed, Pipedream, Sportsheets and more. Williams Trading Co. Digital Catalog - Dec 13-19 Retailers, after reviewing this week’s new adult toys, pleasure products and sexual health and [...]
PENNSAUKEN, NJ — (11-29-24) — William Trading Co. returns with new adult toys, pleasure products and sexual health and wellness products for Nov 29 - Dec 5. This week Williams Trading brings new arrivals from CalExotics, Cloud 9 Novelties, Doc Johnson, Pipedream, Nasstoys and more. Williams Trading Co.' Sex Toys Catalog for Nov. 29 Retailers, [...]
PENNSAUKEN, NJ — (11-15-24) — William Trading Co. returns with new adult toys, pleasure products and sexual health and wellness products for Nov 15-21, 2024. This week the multi award-winning adult distributor brings you new arrivals from CalExotics, Cloud 9 Novelties, Doc Johnson, Nasstoys, Pipedream and more. Williams Trading Co.' Sex Toys Catalog for Nov. [...]