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By: Andy Powell, Staff Writer PENNSAUKEN, N.J.— The legendary Williams Trading Co. announced a BMS Factory Wonderlust display with testers is available for free with a minimum three piece purchase. This offer requires a quick response as it is only available while supplies last. “Retailers can receive this free tester display with a minimum purchase [...]
By: Michael "The Sizzler" Jacobs, Staff Writer Powerhouse award-winning manufacturer and distributor, Williams Trading Co., has confirmed that its elite team will be in attendance at the 'Altitude Lingerie Show' debuting at Planet Hollywood in Las Vegas from Apr. 3-4. “We are always looking for ways to serve our customers better and continually improve our [...]
By: Jack MacNamara, Staff Writer PENNSAUKEN, N.J. — Legendary pleasure products distributor, Williams Trading Co., confirmed that the full line of "Satisfyer" and its "Partner series" of adult toys, are in stock and available for immediate shipping to retailers. This launch is supported with a retail tester program, display program and a free personal tester [...]
By: William Lopez, Staff Writer PENNSAUKEN, N.J. — The flagship pleasure products brand of Williams Trading Company, Cloud 9 Novelties, announced the expansion of the Pro Sensual Touch series of vibrators with the Air Touch and Air Touch II, clitoral vibrators featuring touch-less pulse air suction. According to Cloud 9's R & D division, the [...]
By: Jack MacNamara, Staff Writer PENNSAUKEN, N.J. — Confirmed!..Throughout January, Williams Trading Co. will offer the full line of Nasstoys adult novelties for 30 percent off. “The Nasstoys sale comes at a perfect time as retailers are gearing up for the release of the Fifty Shades Darker movie on Valentine’s Day,” said Erin V., marketing [...]
By: Keith Witchka, Staff Writer PENNSAUKEN, N.J. — Veteran multi-award winning adult distributor "Williams Trading", is now offering the "Nü Sensuelle Pleasure Panty" for immediate shipment to retail. Nü Sensuelle’s Pleasure Panty is a rechargeable wireless remote-controlled bullet, paired with lace panties for hands-free pleasure. The remote, which the company says is one of the [...]
LAS VEGAS, NV — LOS ANGELES — Williams Trading Co. has received two nominations in the 2017 XBIZ Exec Awards, to be held at the Andaz Hotel on Hollywood’s Sunset Strip in January. Bethann Smith, the only female co-owner of Williams Trading, has been nominated for "Businesswoman of the Yea"r. Scott Dantis, director of sales [...]
By: Andy Powell, Staff Writer PENNSAUKEN, NJ - Veteran adult distributor is pleased to announce retailers can pre order the new "Fifty Shades Darker" collection of bondage products from "Lovehoney" - the only line of adult novelties approved by Fifty Shades trilogy author E.L. James. The complete collection of Fifty Shades Darker products can be [...]
By: Andy Powell, Staff Writer PENNSAUKEN, N.J. — eteran adult distributor "Williams Trading Co." is pleased to announce customers can win a trip for two to Los Angeles sponsored by "Pipedream Products". This prize is worth approximately $3000 and is exclusive to Williams customers. During the month of October, the retailer who purchases the most [...]
By: Andy Powell, Senior Editor | JRL CHARTS - Sex Toys News HORSHAM, PA — (December 15, 2025) — XGEN Products is reinforcing its commitment to education-driven retail strategy with a live consumer engagement appearance by its Resident Sexologist, Dr. Mindy DeSeta, at the Fables & Flames Romantasy Gala, in partnership with specialty retailer Fantasy Gifts. [...]