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By: Paul Goldberg, Staff Writer PENNSAUKEN, N.J. — In celebration of November’s “highly successful” "System JO Gelato Contest", Williams Trading Co. has announced a second opportunity to win a “Become the Dessert” custom store display bike during the month of December. The "Become the Dessert" custom bike valued over $4,000 and is not only a [...]
LAS VEGAS, NV — LOS ANGELES — Williams Trading Co. has received two nominations in the 2017 XBIZ Exec Awards, to be held at the Andaz Hotel on Hollywood’s Sunset Strip in January. Bethann Smith, the only female co-owner of Williams Trading, has been nominated for "Businesswoman of the Yea"r. Scott Dantis, director of sales [...]
By: Andy Powell, Senior Editor | JRL CHARTS – Adult Industry News PENNSAUKEN, NJ — (July 11, 2025) — Adult retailers, get ready: Williams Trading Co. is rolling out a fresh round of savings in its Tariff Buster Sale, spotlighted in the July 11–17 digital catalog. The latest dealer-exclusive sale features deep discounts, curated product [...]
By: Andy Powell, Senior Editor | JRL CHARTS - Adult Industry News PENNSAUKEN, NJ — (June 25, 2025) — Get ready for a next-level retail experience as Williams Trading Co. partners with ANME Founders to deliver a high-energy, two-day Virtual Tradeshow Extravaganza, July 14–15 — with pleasure industry powerhouse CalExotics front and center! Related Links [...]
PENNSAUKEN, NJ — (04-11-25) — Williams Trading Co. continues to support retailers during this turmoil of tariffs on pleasure products with its 'Tariff Buster Sale'. This week the award winning adult distributor of pleasure products and health and wellness items with new arrivals from Blush, NUUD, EVOLVED, Doc Johnson, Exposed, Classic Brands, Sportsheets and CalExotics [...]
PENNSAUKEN, NJ — (10-31-24) — Williams Trading Co. is pleased to announce the following nominations for the adult industry’s most prestigious career awards program, the XBIZ Exec Awards. Legendary Williams Trading Co., executives have been nominated for the following award categories: • Executive Leadership Award Rich Pyne CEO • Business Development Exec of the Year, [...]
PENNSAUKEN, NJ — (11-06-23) — Williams Trading Weekly Picks starring Paul Reusterhan is back with a new line of adult toys from the 'Deva Collection. Watch as Paul takes you through several of their products that are now available at the powerhouse Williams Trading Company' warehouse. Williams Trading Weekly Picks with Paul Reusterhan Williams-Trading-Weekly-Picks-Spotlights-Deva-adult-toys-jrl-charts [...]
PENNSAUKEN, NJ — (09-18-23) — Williams Trading Weekly Picks is back to spotlight the 'Unihorn Collection', Retailers get ready to tell your customers to get ready to fulfil their pleasure quest and break open the realm of fantasy with the Unihorn Collection, the perfect pleasure product companions. Retailers get ready to tell your customers to [...]
PENNSAUKEN, NJ — (03-28-23) — With 4/20 right around the corner, Veteran adult distributor Williams Trading is pleased to announce the expansion of its 420 Cannabis-themed product ranges for 2023 with its Celebrate 420 Catalog. This expanded assortment includes a hand-curated range of cannabis-inspired novelties and topicals for the counterculture. MAIA Toys is leading this [...]
PENNSAUKEN, NJ — (07-21-22) — Williams Trading University is pleased to announce the addition of a new course on its sexual health & wellness platform from XGEN Products, written and hosted by Dr. Melinda DeSeta, a Licensed Clinical Therapist and Sexologist who focuses on sex therapy, emotional intimacy, and relationship help. This sexual & health [...]