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By: Jack MacNamara, Staff Writer PENNSAUKEN, N.J. — Williams Trading Co. has just sent word over to our newsroom that they have selected Deanna Kirby as its new vendor liaison to adult retailers. “We are pleased to announce Deanna Kirby as our new vendor liaison for your daily contact,” Williams Trading director of sales and [...]
By: Andy Powell, Staff Writer PENNSAUKEN, NJ — CalExotics and Williams Trading are kicking off the entire month of December with the "Stock Up Sale" featuring CalExotics and JOPEN products and it all starts Dec. 1, 2017. The Williams Trading veteran sales team wants you to know to stock up for the busy season with [...]
By: Andy Powell, Staff Writer PENNSAUKEN, N.J. — Williams Trading Co. has confirmed that they are now stocking and shipping nationwide the OxBalls’ line of men’s specialty sex toys that Men have proven can't resist and stores can't do without! “OxBalls is incredibly popular in the U.K. and we see domestic sales rising each year,” [...]
By: Jack MacNamara, Staff Writer PENNSAUKEN, N.J. — Veteran powerhouse adult distributor Williams Trading Co. confirmed to our newsroom that they are now taking pre-orders for Satisfyer’s newest couples’ vibe, 'The Whale'. To support retail preorders, Williams Trading is offering a comprehensive display and tester program. In fact, 'Satisfyer' anticipates the Whale will be in [...]
By: Andy Powell, Staff Writer Williams Trading Co. continues to create educational incentives for adult retail employees and this time, the award winning distributor is offering a free Satisfyer personal tester with the completion of the exclusive Williams Trading University (WTU) Satisfyer e-Learning course. The 'Satisfyer series' of pressure wave vibrators is designed and developed [...]
By: William Lopez, Staff Writer It's official retailers, pleasure products manufacturer 'Adrien Lastic' has selected veteran pleasure products distributor, 'Williams Trading Co.', as its exclusive distributor for the U.S. market. Williams Trading now has 'Adrien Lastic' sizzling pleasure products which come from Spain, in stock and shipping. “We are honored to be chosen as Adrien [...]
By: Paul Goldberg, Staff Writer PENNSAUKEN, N.J. — In celebration of November’s “highly successful” "System JO Gelato Contest", Williams Trading Co. has announced a second opportunity to win a “Become the Dessert” custom store display bike during the month of December. The "Become the Dessert" custom bike valued over $4,000 and is not only a [...]
LAS VEGAS, NV — LOS ANGELES — Williams Trading Co. has received two nominations in the 2017 XBIZ Exec Awards, to be held at the Andaz Hotel on Hollywood’s Sunset Strip in January. Bethann Smith, the only female co-owner of Williams Trading, has been nominated for "Businesswoman of the Yea"r. Scott Dantis, director of sales [...]
By: Andy Powell, Senior Correspondent | Sexual Health and Wellness PENNSAUKEN, NJ — (February 23, 2026) — Williams Trading Co., a leading specialty wholesale distributor, is spotlighting a curated selection of retail wellness inventory personally chosen by President Rich to help independent retailers optimize their spring and summer merchandising strategies. Related Coverage of Wellness Products for Retailers [...]
By: Andy Powell – Senior Editor | JRL CHARTS – Sex Toys News PENNSAUKEN, NJ — (February 14, 2026) — Williams Trading Co. rolls into another week with a fresh wave of pleasure product arrivals designed to keep retail shelves competitive and customers engaged. While several leading brands return with expanded inventory, this week’s shipment highlights new variations, [...]