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By: Andy Powell, Senior Editor | JRL CHARTS – Adult Industry News – Sex Toys PENNSAUKEN, NJ — (September 12, 2025) — Williams Trading Co. is back with its highly anticipated Weekly New Releases lineup, spotlighting a powerhouse mix of brands including CalExotics, NS Novelties, Pipedream, Male Power, Classic Brands, SHOTS America, and more. Related [...]
PENNSAUKEN, NJ — (03-21-25) — Williams Trading Co. kicks off SPRING Season with its Pipedream Full Line SPRING Sale and New arrivals from pleasure product brands NUUD, EVOLVED, XR Brands, CalExotics, NS Novelties, pipedream, icon brands and more for week ending Friday March 21, 2025. RELATED: You Won't Believe What Williams Trading Is Bringing to [...]
PENNSAUKEN, NJ — (02-14-25) — Williams Trading Co. is pleased to announce that they will be attending Altitude Intimates from March 17th to March 19th, 2025. Beginning Monday, March 17th through March 19th, buyers will converge on Las Vegas, NV, for ‘the most significant and relevant intimate apparel trade show in the United States.’ Held [...]
PENNSAUKEN, NJ — (02-07-25) — Williams Trading Co., a trusted name in adult novelty distribution, announce they've signed an exclusive U.S. distribution deal with Eden Novelties of Canada. The latest partnership between Williams Trading Co.,and Eden Novelties marks the brand’s expansion into the U.S. market. With a long-established presence in Canada, Eden Novelties has built [...]
PENNSAUKEN, NJ — (12-13-24) — Celebrating Holiday Season 2024 in the right way, the Williams Trading Company unveils new pleasure products from CalExotics, Cloud 9 Novelties, Doc Johnson, Exposed, Pipedream, Sportsheets and more. Williams Trading Co. Digital Catalog - Dec 13-19 Retailers, after reviewing this week’s new adult toys, pleasure products and sexual health and [...]
PENNSAUKEN, NJ — (11-29-24) — William Trading Co. returns with new adult toys, pleasure products and sexual health and wellness products for Nov 29 - Dec 5. This week Williams Trading brings new arrivals from CalExotics, Cloud 9 Novelties, Doc Johnson, Pipedream, Nasstoys and more. Williams Trading Co.' Sex Toys Catalog for Nov. 29 Retailers, [...]
PENNSAUKEN, NJ — (11-15-24) — William Trading Co. returns with new adult toys, pleasure products and sexual health and wellness products for Nov 15-21, 2024. This week the multi award-winning adult distributor brings you new arrivals from CalExotics, Cloud 9 Novelties, Doc Johnson, Nasstoys, Pipedream and more. Williams Trading Co.' Sex Toys Catalog for Nov. [...]
PENNSAUKEN, NJ — (11-12-24) — Cloud 9 Novelties' unparalleled pleasure device 'Spathe Lily Vibe' is now available at Williams Trading. An intense two-motor vibrator with a fluttering stimulator for external and internal stimulation. Inspired by the Spathiphyllum flower, commonly known as the peace lily, this vibrator merges the elegance of nature with cutting-edge technology for [...]
PENNSAUKEN, NJ — (08-09-24) —Williams Trading Co. continues to spotlight its 'Wet Summer Launch' and 'Doc Summer Launch' with a new B2B wholesale digital Catalog for week ending Friday August 29-15. This week WTC features blush, Selopa, Cloud 9 Novelties, pastease, Swiss Navy, Evolved and More. Review Williams Trading Co Digital Catalog - August 9-15 [...]
LOS ANGELES, CA — (08-05-24) — Pleasure products brand Maia Novelties announced on Monday that adult industry veteran Jennifer Brice Nelson has been named director of sales. Brice Nelson has an extensive background in sales, product training and trade events spanning nearly a decade. Maia Novelties has brought her on board to further the company's [...]